Paid Media Manager

InDigital; Dublin; Hybrid; EUR 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Tallaght office access

Pension

Quarterly bonus

MacBook provided

Flexible start time

Job summary

InDigital is seeking a Paid Media Manager to own Meta and Google Ads campaigns for a portfolio of Irish service businesses. You’ll manage end-to-end campaign builds, tracking and reporting, with a strong focus on quality leads and measurable growth.

You’ll collaborate with our creative team to craft hooks and angles, optimise budgets and bidding, and rely on GTM/GA4 + Looker Studio to prove performance. Hybrid work from Tallaght with Fridays on-site optional.

Qualifications

• 2+ years running Google & Meta Ads in agency, freelance, or in-house for a service business.
• Strong social and creative thinking; help shape hooks and angles for ads.
• Lead gen experience; care whether the lead becomes a job, not just a conversion.
• Hands-on experience with GTM, GA4 and Looker Studio is a big plus.
• Active AI user; we use AI workflows across the agency.

Responsibilities

• Owning Google Ads and Meta accounts across a portfolio of Irish service businesses.
• Optimising budgets, bids, negatives, search terms and creative testing.
• Setting up and fixing tracking on sites: GTM, GA4, pixels, call tracking, CRM.
• Shaping paid social creative with our creative team: hooks, angles, concepts.
• Following leads through CRMs, websites and tracking, from first click to booked job.
• Judging performance by actual business impact, not just clicks.
• Writing reports in plain English: what’s driving results and next steps.

Skills

Lead generation

Creative thinking

Accountability

Tools

Google Ads

Meta Ads

GTM

GA4

Looker Studio

Job description

You'll keep the growth engine running at top speed: social and search ads, tracking and reporting across our client accounts. The creative team keeps you backed up with fresh creatives, and the founder is by your side to support where needed.

About InDigital

InDigital is a performance marketing agency helping Irish service businesses grow: home improvement, property, transport, training and more. We're a small, growing agency that cares more about a client's leads turning into booked jobs than about hitting big vanity numbers. We love delivering real results for clients and having craic along the way.

The Role

We're hiring a Paid Media Manager to own accounts across our portfolio: Meta Ads and Google Ads campaign management end-to-end. Campaign builds, tracking, optimisation and reporting, all pointed at one thing: better leads & more sales.

Every account here is proper hands‑on: garden designers, bathroom fitters, driving schools, taxi apps, solar installers and more, all winning real work off your campaigns. Budgets run from a few grand a month to twenty. If you need big‑brand spend to feel important, this isn't it. If watching cost per lead drop from €45 to €28 and knowing a phone rang because of it sounds satisfying, this is the role for you.

The creative side of paid social matters here too. You’ll work closely with our Social Creative on the hooks, angles and concepts that make the ads work, testing what lands and turning what the numbers say into the next round of creative.

If you’ve been the whole marketing department at a service business, running Google Ads and Facebook & Instagram ads yourself and chasing leads through the CRM, this is the agency version of that job. Several accounts of your own, all businesses that need the phone to ring, a founder who came through the same route, and nobody above you setting the structure. Coming from an agency? Same deal: your own accounts, end to end, with the say to run them your way.

What You'll Be Doing

Owning Google Ads and Meta accounts across a portfolio of Irish service businesses.

Optimising: budgets, bids, negatives, search terms and creative testing.

Setting up and fixing tracking on sites: GTM, GA4, pixels, call tracking, CRM.

Shaping paid social creative with our creative team: hooks, angles, concepts.

Following leads through CRMs, websites and tracking, from first click to booked job.

Judging performance on what actually became real business, not just what clicked.

Writing reports in plain English: what's driving results and what we're doing next.

What We're Looking For

2+ years running Google & Meta Ads, at an agency, freelance, or in‑house at a service business where the ads were yours to run.

Strong social and creative thinking; you'll help shape the hooks and angles for our ads.

Lead gen experience. You care whether the lead became a job, not just a conversion.

Hands‑on experience with GTM, GA4 and Looker Studio is a big plus.

An active AI user. We use AI workflows and skills right across the agency.

The type of person who always knows how their accounts are doing.

No degree needed. If you can do the work, we want to hear from you.

What You'll Get

Hybrid: 2‑3 days at our new Tallaght office. Luas at the door, free parking

Office days 9 to 5.30 with a flexi start

25 days annual leave and an early finish every Friday

Company pension and quarterly team bonus

MacBook and whatever equipment you need