Digital Account Manager

Hopkins; Cork; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Salary benchmarking

20 days annual leave

Pension scheme

Early finishes on Bank Holidays

Training & development

Diverse client portfolio

Job summary

Hopkins in Cork City is seeking a Digital Account Manager to lead paid media campaigns across Meta, Google, TikTok and LinkedIn. The role is office-based with a hybrid option, reporting to senior managers in a dynamic marketing team.

You will manage client accounts, analyse performance with GA4, craft copy, and collaborate with design and other departments to deliver results. 3–5 years in digital marketing and a full right to work in Ireland are required.

Qualifications

• Hands-on, practical experience with Meta Ads Manager and Google Ads.
• GA4 goal setup, event tracking and reporting.
• 3–5 years' experience in digital marketing, ideally at an agency.
• Bachelor's degree in digital marketing, communications, business or related field.
• Full right to work in Ireland.

Responsibilities

• Plan, set up, manage and optimise paid campaigns across Meta, Google, TikTok and LinkedIn.
• Develop audience targeting strategies, budgets and campaign structures to meet client KPIs and ROAS targets.
• Act as the primary day-to-day contact for a portfolio of client accounts.
• Analyse campaign performance and deliver clear, actionable reports using GA4.
• Write clear, on-brand copy for paid and organic campaigns; brief the design team.

Skills

Analytical thinking

Client-facing

Budget management

Team collaboration

Education

Bachelor's degree in marketing/communications/business

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

We are looking for a Digital Account Manager to join our busy digital team. This is a hands-on, client-facing role covering paid social, paid search, SEO, analytics and reporting across a portfolio of client accounts.

You will be working with alongside our two Senior Digital Account Managers and the digital team reports reporting to the Managing Director and Managing Partner.

Full-time | Office-based (with option for hybrid) | Cork City

This is an office-based role with an option to work from home one day a week after initial onboarding and probationary period. Our teams collaborate closely across departments, and in-person integration is central to how we work.

Key Responsibilities

• Plan, set up, manage and optimise paid campaigns across Meta, Google Ads (Search, Display, Performance Max), TikTok and LinkedIn
• Develop audience targeting strategies, budgets and campaign structures aligned to client KPIs and ROAS targets
• Act as the primary day-to-day contact for a portfolio of client accounts
• Analyse campaign performance and deliver clear, actionable client reports using GA4
• Write clear, on-brand copy for paid and organic campaigns
• Brief the design team on creative assets and collaborate across internal departments

What We Are Looking For

Essential — hands-on, practical experience with:

• Meta Ads Manager — pixel setup, audience building, A/B testing, ROAS optimisation
• Google Ads — Search, Display, Performance Max; bid strategies and conversion tracking
• Google Analytics 4 — goal setup, event tracking, attribution and reporting
• TikTok Ads Manager and LinkedIn Campaign Manager

Also required:

• Minimum 3 to 5 years' experience in digital marketing, ideally in a marketing or media agency
• Proven ability to manage multiple client accounts under deadline pressure
• Strong analytical skills and the ability to translate data into client-facing insights
• Excellent written and verbal communication — client-facing experience is essential
• Bachelor's degree in digital marketing, communications, business or a related field
• Full right to work in Ireland

What We Offer

• Competitive salary, commensurate with experience and industry/company benchmarks.
• 20 days annual leave, plus Good Friday and a paid birthday day off (after 1 year)
• Company pension scheme (after 1 year)
• Early finish on Bank Holiday Fridays
• Training and development support
• A diverse client portfolio and a collaborative, ambitious team

About Us

Founded (as Hopkins Communications) in Cork in 1990, we are one of Munster's longest-established independent integrated marketing agencies. After 36 years, we have a new name that says exactly what we have always been - 'Hopkins, more than marketing.'.

We work across digital, design, web, advertising, PR and events for a diverse portfolio of clients across Ireland - and we do it as one team, under one roof, with one strategy.

We don't believe in handoffs between departments or gaps between disciplines. When you join Hopkins, you join a team that has been getting Cork businesses seen, heard and remembered since 1990 - and that is only getting started.