Paid Media Lead — Data-Driven Growth (Meta/LinkedIn)

Cambridge Education Group; Dublin; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Perkbox

Employee Assistance Program (EAP)

Private Medical

Staff Discount on CEG Digital courses

Enhanced annual leave entitlement

Job summary

Cambridge Education Group, a global education provider, seeks a data-driven Paid Media Specialist based in the Dublin area to own planning, execution and optimisation of paid media campaigns promoting online education programmes. You will drive qualified student leads and enrolments across Meta, LinkedIn, with potential expansion to TikTok and AI-enabled solutions.

Reporting to the Head of Paid Media, you will manage budgets exceeding £500k, implement conversion tracking, and collaborate with

Qualifications

• Bachelor’s degree in Marketing, Business or related field or equivalent professional experience.
• 3-5 years experience managing paid social campaigns (Meta, LinkedIn).
• Experience with conversion tracking, Meta Pixel, LinkedIn Insight Tag and CRM integrations.
• Experience with ad creative development, copywriting, and A/B testing.
• Proven ability to manage approved campaign budgets and optimise spend to maximise ROI and qualified lead generation.
• Experience with emerging platforms like TikTok, AI-driven advertising platforms or other social media advertising is a plus.

Responsibilities

• Own the end-to-end execution and day-to-day optimisation of paid media campaigns across Meta and LinkedIn, driving qualified lead generation and delivering against acquisition and commercial objectives.
• Develop and execute campaign plans, audience strategies, campaign structures and testing roadmaps aligned with wider paid media strategy.
• Develop compelling, performance-driven ad copy and collaborate with design to deliver engaging creative assets.
• Collaborate with design to evaluate and refine ad creatives, messaging and formats using performance data and audience insights.
• Take full ownership of the day-to-day management and allocation of budgets, monitor spending and forecast spend accordingly.
• Implement, maintain and troubleshoot paid media conversion tracking (Meta Pixel, LinkedIn Insight Tag) and CRM integrations.
• Monitor KPIs (CPL, CTR, conversions, lead quality) and translate insights into recommendations to improve targeting and ROI.

Skills

Paid media management

Campaign optimisation

Analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Meta Pixel

LinkedIn Insight Tag

CRM integrations

GA4

Excel

Job description

Cambridge Education Group, a global education provider, seeks a data-driven Paid Media Specialist based in the Dublin area to own planning, execution and optimisation of paid media campaigns promoting online education programmes. You will drive qualified student leads and enrolments across Meta, LinkedIn, with potential expansion to TikTok and AI-enabled solutions.

Reporting to the Head of Paid Media, you will manage budgets exceeding £500k, implement conversion tracking, and collaborate with