Media Transformation & ROI Lead

PepsiCo Deutschland GmbH; Dublin; On-site; EUR 70,000 - 95,000; Full time

Job summary

PepsiCo Deutschland GmbH in Ireland is seeking a Media Operations Manager to drive NCEM deployment, ensure governance, and optimize media plans for ROI. You will coordinate with markets, agencies, and global partners to deliver measurable outcomes.

The role emphasizes analytics, process rigor, and cross-functional collaboration, with proficiency in Excel and BI tools and a focus on delivering consistent consumer engagement and ROI across markets.

Qualifications

• Experience in media planning, digital marketing, or marketing operations within CPG or similar industries.
• Strong understanding of media fundamentals across Paid, Owned, Earned and search.
• Proficiency in data analysis and reporting tools (Excel, Power BI/Tableau).
• Experience implementing standardized processes and global frameworks.

Responsibilities

• Assist in driving integration of 5S framework into market media plans. Maintain planning templates and process documentation for markets.
• Partner with market media leads to align creative assets with platform behaviors and ensure adherence to reach, frequency, and continuity principles.
• Support execution of IB-led programs by coordinating with markets and agencies; assist in pilot launches for new brands.
• Track KPIs in Growth Navigator and ROI Engine; aggregate Paid, Owned, and Earned media data for holistic reporting.

Skills

Media planning

Data analysis

Stakeholder coordination

Digital marketing

Governance

Tools

Power BI

Tableau

Excel

Job description

PepsiCo Deutschland GmbH in Ireland is seeking a Media Operations Manager to drive NCEM deployment, ensure governance, and optimize media plans for ROI. You will coordinate with markets, agencies, and global partners to deliver measurable outcomes.

The role emphasizes analytics, process rigor, and cross-functional collaboration, with proficiency in Excel and BI tools and a focus on delivering consistent consumer engagement and ROI across markets.