Media Strategy & Deployment Manager - International Beverages

PepsiCo Deutschland GmbH; Dublin; On-site; EUR 70,000 - 95,000; Full time

Job summary

PepsiCo Deutschland GmbH in Ireland is seeking a Media Operations Manager to drive NCEM deployment, ensure governance, and optimize media plans for ROI. You will coordinate with markets, agencies, and global partners to deliver measurable outcomes.

The role emphasizes analytics, process rigor, and cross-functional collaboration, with proficiency in Excel and BI tools and a focus on delivering consistent consumer engagement and ROI across markets.

Qualifications

• Experience in media planning, digital marketing, or marketing operations within CPG or similar industries.
• Strong understanding of media fundamentals across Paid, Owned, Earned and search.
• Proficiency in data analysis and reporting tools (Excel, Power BI/Tableau).
• Experience implementing standardized processes and global frameworks.

Responsibilities

• Assist in driving integration of 5S framework into market media plans. Maintain planning templates and process documentation for markets.
• Partner with market media leads to align creative assets with platform behaviors and ensure adherence to reach, frequency, and continuity principles.
• Support execution of IB-led programs by coordinating with markets and agencies; assist in pilot launches for new brands.
• Track KPIs in Growth Navigator and ROI Engine; aggregate Paid, Owned, and Earned media data for holistic reporting.

Skills

Media planning

Data analysis

Stakeholder coordination

Digital marketing

Governance

Tools

Power BI

Tableau

Excel

Job description

Overview

This role is a critical enabler for PepsiCo’s media transformation agenda. The Manager will support the team in deploying NCEM (New Consumer Engagement Model) across markets, ensuring execution excellence, governance, and optimization of media plans. The role focuses on operational rigor, analytics, and stakeholder coordination to deliver consistent consumer engagement and measurable ROI.

Responsibilities

• Assist in driving integration of the 5S framework into market media plans. Maintain planning templates and process documentation for markets.Executing Actions
• Partner with market media leads to ensure creative assets align with platform behaviors. Track adherence to Media Sufficiency principles for reach, frequency, and continuity.Providing Consultation & Executing Actions
• Support execution of IB-led programs (e.g., Apollo, Pepsi UEFA, Sting F1) by coordinating with markets and agencies. Assist in pilot launches for new brands like Poppi, Propel, and Sting.Make Decision & Executing Actions
• Track adoption of media related KPIs in Growth Navigator KPIs (Reach & Resonance). Track adoption of Media Beliefs 2.0 and ROI Engine across markets. Aggregate Paid, Owned, and Earned media data for holistic reporting.Providing Consultation & Executing Actions
• Coordinate with global platform partners (Meta, Google, TikTok, Spotify) for campaign execution and beta pilots. Liaise with agencies and bottler teams to ensure alignment and timely delivery.Providing Consultation & Executing Actions

Qualifications

• Experience in media planning, digital marketing, or marketing operations within CPG or similar industries.
• Strong understanding of media fundamentals, including Paid, Owned, Earned channels and search.
• Proficiency in data analysis and reporting tools (Excel, Power BI/Tableau).
• Experience in implementing standardized processes and ensuring compliance with global frameworks.
• Familiarity with digital platforms and emerging technologies (AI, automation, personalization engines).
• Detail-oriented with a process mindset and ability to maintain governance rigor.
• Comfortable operating in fast-paced, evolving environments, adapting to last-minute changes while maintaining clarity and precision.

Differentiating Competencies Required

Analytical rigor - Passion for process excellence.

Outcome-Driven - Committed to measurable impact on media performance.

Collaborative mindset - Strong interpersonal skills.