Media associate - Mandarin Speaking

Web Summit; Dublin; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Subsidised healthcare, dental, EAP

Pension contribution up to 6% (Irish)

In-house L&D department

Company laptop, generous annual leave

Tramway Team events

Annual company get-togethers

Wellness subsidy €1000/year

Job summary

Web Summit's Media team in Dublin seeks a bilingual PR/media professional to build relationships with Chinese journalists across Mainland China, Hong Kong, Taiwan and other Chinese-speaking markets.

You’ll identify stories that resonate with Chinese audiences, coordinate media opportunities and help position Web Summit, its speakers, partners and startups in the Chinese media ecosystem, using WeChat, Weibo and other channels.

Qualifications

• Native Mandarin Speaker with fluent English communication.
• Strong understanding of Chinese media landscape and tech ecosystem.
• Experience building relationships with journalists and media outlets.
• Familiarity with WeChat, Weibo, Douyin, Xiaohongshu, Zhihu and related platforms.
• Ability to craft compelling Chinese-language content and campaigns.
• Comfort with AI-assisted tools and data to guide outreach.

Responsibilities

• Identify compelling stories and build relationships with journalists.
• Coordinate media opportunities and position Web Summit in Chinese media.
• Develop relationships with top Chinese media, influencers and communities.
• Manage content for WeChat, Xiaohongshu, Weibo, Douyin and other channels.
• Own content tracks and become an expert on relevant outlets and reporters.
• Use AI and data tools to improve efficiency and maintain records in Salesforce.
• Convince world-renowned media to cover Web Summit and speakers.
• Develop and execute coverage planning strategies with major outlets.

Skills

Mandarin fluency

English proficiency

Chinese media knowledge

Social media platforms

Journalist relations

AI tools usage

Tools

Salesforce

AI tools

Job description

About the team:

The Media team is at the heart of Web Summit, making sure that the world’s most influential
media attend, speak at and cover our events across the world. The team facilitates the best
experience for the media during Web Summits, facilitating discussion and driving coverage
across multiple platforms.

The Media team works with journalists on a daily basis, making sure that every significant
media outlet, reporter and creator across the globe - whatever their platform - knows about,
travels to and covers our events. In doing so, we drive awareness of our events as the
world’s premier tech conferences - and of Web Summit as the world’s leading tech
conference business.

The team also secures the most impactful and relevant moderators for our stage content;
arranges interviews, live podcasts, creator content, press conferences and announcements;
tracks and analyses coverage; sources and highlights relevant content for attending media;
and works closely with Web Summit’s key teams to ensure the maximum impact and
visibility of their work.

The Role:

You’d support Web Summit’s media and communications team in building relationships with
Chinese journalists and media organisations, particularly across Mainland China, Hong
Kong, Taiwan and other Chinese-speaking markets.

The ideal candidate is a bilingual PR/media professional who understands both Chinese and
Western media, can build relationships with journalists, identify stories that will resonate with
Chinese audiences, and turn Web Summit's speakers, partners, startups and technology
stories into coverage.

Who you are:

• Native Mandarin Speaker - you are fluent, comfortable and confident in
  communicating in both Mandarin and English.
• You have a strong understanding of the Chinese media landscape and the Chinese
  technology/business ecosystem.
• You’re familiar with platforms such as WeChat, Weibo, Douyin, Xiaohongshu, Zhihu
  and other Chinese social media platforms, and are comfortable creating compelling
  Chinese-language posts, short-form video concepts, social campaigns and editorial
  content.
• You’re creative, confident and articulate: a clear communicator with excellent
  presentation and interpersonal skills
• You’re an adaptable and resourceful individual who can work to tight deadlines under
  pressure
• You’re a strategic thinker with a proven track record of planning, executing and
  evaluating activity on a long-term basis
• You’re an excellent team player, but with the ability to work on your own initiative
• You’re confident using AI tools and data to help manage and focus your work
• You have previous experience dealing with media - as a journalist, or in relevant PR
  or marketing functions.
• You have a strong attention to detail in everything you do
• You have a proven track record of achieving targets.

What you’ll do:

• You’ll identify compelling stories, build relationships with journalists, coordinate
  media opportunities and help position Web Summit, its speakers, partners, investors
  and startups within the Chinese media ecosystem
• You’ll combine excellent communication skills with strong news judgement, cultural
  awareness and an ability to work at pace in a global events environment
• You’ll develop relationships with China’s leading media, influencers, creators, and
  relevant communities, and ensure they attend our events
• You’ll manage content for WeChat, Xiaohongshu, Weibo, Douyin, Bilibili and other
  relevant channels
• You’ll take ownership of a number of content stages and tracks, becoming an expert
  on the media outlets and individuals who report on those tracks
• You’ll use AI and data tools to ensure maximum efficiency, while maintaining
  immaculate records on Salesforce
• You’ll have the drive and ambition to convince world-renowned media professionals
  to speak at our events, or chair talks with other high-profile speakers
• You’ll develop and execute coverage planning strategies with top-tier media outlets
  and individuals before our events

Benefits and perks:

• Subsidised healthcare, dental, employee assistance programme (EAP) and more.
• Pension contribution up to 6% (Irish-based only)
• A dedicated in-house L&D department, with access to workshops, online learning and
  resources to help you excel in your career development.
• Company laptop, generous annual leave and flexible working arrangements.
• Our very own Tramway Team, which drives community and morale-boosting events for
  employees to participate in.
• Annual company get-togethers, charity days, and monthly wellbeing talks.
• Wellness subsidy issued to all employees of €1000 per year

At Web Summit, we embrace diversity and inclusion. We want talent from all walks of life to
help us on our journey to digitise the conference sector. Hiring decisions are made purely on
experience, skills and the needs of the business.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as
reviewing applications, analyzing resumes, or assessing responses. These tools assist our
recruitment team but do not replace human judgment. Final hiring decisions are ultimately
made by humans. If you would like more information about how your data is processed,
please contact us.