MarTech Platform Lead: Salesforce, Data & Integrations

CarTrawler group; Dublin; Hybrid; EUR 90,000 - 125,000; Full time

Job summary

CarTrawler is seeking an experienced MarTech Platform Architect to own marketing technology platforms, including Salesforce Marketing Cloud and CMS, ensuring scalable integrations and robust data governance. You will lead major platform initiatives, coordinate with Campaign, CRM, and Product teams, and drive data-driven improvements in a hybrid Dublin setting.

The role requires 5+ years in MarTech or similar, hands-on experience with Salesforce Marketing Cloud and Webflow CMS, and strong

Qualifications

• Minimum 5 years in MarTech, marketing platform management or similar with emphasis on tech integration and data governance.
• Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems.
• Proven track record delivering scalable front‑end solutions within CMS (ideally Webflow), including responsive builds and SEO best practices.
• Proficient in HTML, CSS, SQL, and AMP Script; foundational knowledge in Java, PHP, JavaScript, or similar.
• Strong project management, stakeholder management, and cross‑functional collaboration.

Responsibilities

• Act as product owner and solution architect across marketing platforms to ensure scalability and integration.
• Monitor data quality and governance across marketing databases; ensure compliance with regulations.
• Lead delivery of strategic technical projects and platform integrations end‑to‑end; communicate progress to stakeholders.
• Develop and implement platform‑level marketing tech solutions aligned with long‑term business goals; ensure automation and efficiency.
• Sign-off and acceptance of marketing platform solutions into production, ensuring stability and compliance.

Skills

Salesforce Marketing Cloud

CMS platforms

Data governance

Platform integration

SQL

Tableau

AMP Script

HTML/CSS

JavaScript

Stakeholder management

Tools

Webflow

CRM integrations

Data management systems

Job description

CarTrawler is seeking an experienced MarTech Platform Architect to own marketing technology platforms, including Salesforce Marketing Cloud and CMS, ensuring scalable integrations and robust data governance. You will lead major platform initiatives, coordinate with Campaign, CRM, and Product teams, and drive data-driven improvements in a hybrid Dublin setting.

The role requires 5+ years in MarTech or similar, hands-on experience with Salesforce Marketing Cloud and Webflow CMS, and strong