MarTech Platform Architect & Data Governance Lead

CarTrawler; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

CarTrawler seeks a senior Martech Architect to own marketing platform strategy, ensuring scalable Salesforce Marketing Cloud, CMS integrations, and data governance. You will partner with product and tech teams to drive data-driven marketing improvements and platform scalability.

The role focuses on end-to-end platform delivery, data integrity, and cross-functional collaboration to optimize marketing tech performance while aligning with business goals.

Qualifications

• 5+ years in MarTech or marketing platform management with strong data governance.
• Proven ability to translate technical concepts to non-technical stakeholders.

Responsibilities

• Act as product owner and solution architect across marketing platforms (SFMC, CMS, tagging).
• Monitor data quality and governance across marketing databases.
• Lead delivery of strategic technical projects and platform integrations end-to-end.
• Develop platform-level marketing technology solutions aligned with long-term goals.

Skills

MarTech

Marketing platform management

Data governance

Analytical skills

Communication skills

Front-end CMS (Webflow)

HTML

CSS

SQL

AMP Script

Java/JavaScript

Salesforce Marketing Cloud

Data integration

Project management

Stakeholder management

Tools

Webflow

Tableau

CRM systems

Data governance platforms

Job description

CarTrawler seeks a senior Martech Architect to own marketing platform strategy, ensuring scalable Salesforce Marketing Cloud, CMS integrations, and data governance. You will partner with product and tech teams to drive data-driven marketing improvements and platform scalability.

The role focuses on end-to-end platform delivery, data integrity, and cross-functional collaboration to optimize marketing tech performance while aligning with business goals.