Marketing Technology Developer

CarTrawler; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

CarTrawler seeks a senior Martech Architect to own marketing platform strategy, ensuring scalable Salesforce Marketing Cloud, CMS integrations, and data governance. You will partner with product and tech teams to drive data-driven marketing improvements and platform scalability.

The role focuses on end-to-end platform delivery, data integrity, and cross-functional collaboration to optimize marketing tech performance while aligning with business goals.

Qualifications

• 5+ years in MarTech or marketing platform management with strong data governance.
• Proven ability to translate technical concepts to non-technical stakeholders.

Responsibilities

• Act as product owner and solution architect across marketing platforms (SFMC, CMS, tagging).
• Monitor data quality and governance across marketing databases.
• Lead delivery of strategic technical projects and platform integrations end-to-end.
• Develop platform-level marketing technology solutions aligned with long-term goals.

Skills

MarTech

Marketing platform management

Data governance

Analytical skills

Communication skills

Front-end CMS (Webflow)

HTML

CSS

SQL

AMP Script

Java/JavaScript

Salesforce Marketing Cloud

Data integration

Project management

Stakeholder management

Tools

Webflow

Tableau

CRM systems

Data governance platforms

Job description

At least 5 years of experience in a MarTech, marketing platform management, or similar role with a strong emphasis on technology integration and data governanceStrong analytical and problem-solving skills with the ability to use data to drive marketing strategy and performance improvementsExcellent communication skills, capable of articulating technical solutions to both technical and non-technical stakeholdersProven experience delivering scalable front-end solutions within CMS platforms (ideally Webflow), including responsive builds, reusable components, SEO best practice, and integration with CRM, tagging, and analytics systemsProficient in HTML, CSS, SQL, and AMP Script, with foundational knowledge in Java, PHP, JavaScript, or similar technologiesDemonstrated experience in project management, stakeholder management, and cross-functional collaborationExtensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems

• Act as the product owner and solution architect across marketing platforms, including Salesforce Marketing Cloud, CMS, and tagging solutions, ensuring platform scalability, integration, and optimization
• Monitor and maintain data quality and governance within all marketing databases, ensuring data integrity and compliance with relevant regulations
• Lead the delivery of key strategic technical projects and platform integrations, overseeing the end-to-end implementation, and communicating progress effectively to key stakeholders
• Develop and implement platform-level solutions for marketing technology systems, ensuring that they align with long-term business goals and are scalable, automated, and efficient
• Act as the final authority on the sign-off and acceptance of marketing platform solutions into production, ensuring all technical requirements are met and the solutions are stable

Platform Architecture and Integration:

• Collaborate with Product & Technology teams to design and implement platform integrations across marketing systems, ensuring seamless data flow and functionality between tools such as CRM, CMS, and other third-party systems
• Work with internal and external teams to create backend data integration solutions, including the necessary technical tickets and project management support for successful deployment
• Support the delivery of high-level platform innovation by leveraging advanced tools and methodologies to extract, manage, and analyze data from marketing systems

Data and Analytics:

• Focus on high-level platform data analysis, using tools such as SQL, Tableau, AMP Script, and Excel to derive insights that drive continuous improvement in marketing technology performance
• Report on overall platform health metrics, including system performance, data flow efficiency, and integration success, to improve the marketing technology infrastructure
• Ensure ongoing compliance with GDPR and other relevant regulations, maintaining a strong focus on data protection and platform governance