Marketing Technology Specialist

CarTrawler group; Dublin; Hybrid; EUR 90,000 - 125,000; Full time

Job summary

CarTrawler is seeking an experienced MarTech Platform Architect to own marketing technology platforms, including Salesforce Marketing Cloud and CMS, ensuring scalable integrations and robust data governance. You will lead major platform initiatives, coordinate with Campaign, CRM, and Product teams, and drive data-driven improvements in a hybrid Dublin setting.

The role requires 5+ years in MarTech or similar, hands-on experience with Salesforce Marketing Cloud and Webflow CMS, and strong

Qualifications

• Minimum 5 years in MarTech, marketing platform management or similar with emphasis on tech integration and data governance.
• Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems.
• Proven track record delivering scalable front‑end solutions within CMS (ideally Webflow), including responsive builds and SEO best practices.
• Proficient in HTML, CSS, SQL, and AMP Script; foundational knowledge in Java, PHP, JavaScript, or similar.
• Strong project management, stakeholder management, and cross‑functional collaboration.

Responsibilities

• Act as product owner and solution architect across marketing platforms to ensure scalability and integration.
• Monitor data quality and governance across marketing databases; ensure compliance with regulations.
• Lead delivery of strategic technical projects and platform integrations end‑to‑end; communicate progress to stakeholders.
• Develop and implement platform‑level marketing tech solutions aligned with long‑term business goals; ensure automation and efficiency.
• Sign-off and acceptance of marketing platform solutions into production, ensuring stability and compliance.

Skills

Salesforce Marketing Cloud

CMS platforms

Data governance

Platform integration

SQL

Tableau

AMP Script

HTML/CSS

JavaScript

Stakeholder management

Tools

Webflow

CRM integrations

Data management systems

Job description

Tech that takes you places

We’re CarTrawler, the global travel tech company behind seamless connections between people, places and possibilities. From powering car rental to creating smarter ways to move, we make travel smoother for millions worldwide. Our culture is built on curiosity, collaboration and craic where every idea counts and every journey matters. Ready to make an impact?

Let’s go places together.

Responsible for the technical implementation, optimization, and management of marketing technology platforms, with a primary focus on enhancing digital marketing capabilities through robust platform management, data governance, and stakeholder collaboration. Support email development as a secondary function, enhancing the delivery of scalable email solutions to support CRM strategies and drive customer engagement. Work closely with trading squads, campaign managers, CRM teams, and Product & Technology teams to deliver automated marketing solutions that achieve commercial objectives across multiple channels and partners.

• Act as the product owner and solution architect across marketing platforms, including Salesforce Marketing Cloud, CMS, and tagging solutions, ensuring platform scalability, integration, and optimization.
• Monitor and maintain data quality and governance within all marketing databases, ensuring data integrity and compliance with relevant regulations.
• Lead the delivery of key strategic technical projects and platform integrations, overseeing the end-to-end implementation, and communicating progress effectively to key stakeholders.
• Develop and implement platform-level solutions for marketing technology systems, ensuring that they align with long-term business goals and are scalable, automated, and efficient.
• Act as the final authority on the sign-off and acceptance of marketing platform solutions into production, ensuring all technical requirements are met and the solutions are stable.

Platform Architecture and Integration

• Collaborate with Product & Technology teams to design and implement platform integrations across marketing systems, ensuring seamless data flow and functionality between tools such as CRM, CMS, and other third-party systems.
• Work with internal and external teams to create backend data integration solutions, including the necessary technical tickets and project management support for successful deployment.
• Support the delivery of high-level platform innovation by leveraging advanced tools and methodologies to extract, manage, and analyze data from marketing systems.

Data and Analytics

• Focus on high-level platform data analysis, using tools such as SQL, Tableau, AMP Script, and Excel to derive insights that drive continuous improvement in marketing technology performance.
• Report on overall platform health metrics, including system performance, data flow efficiency, and integration success, to improve the marketing technology infrastructure.
• Ensure ongoing compliance with GDPR and other relevant regulations, maintaining a strong focus on data protection and platform governance.

At least 5 years of experience in a MarTech, marketing platform management, or similar role with a strong emphasis on technology integration and data governance.

Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems.

Proven experience delivering scalable front-end solutions within CMS platforms (ideally Webflow), including responsive builds, reusable components, SEO best practice, and integration with CRM, tagging, and analytics systems.

Proficient in HTML, CSS, SQL, and AMP Script, with foundational knowledge in Java, PHP, JavaScript, or similar technologies.

Demonstrated experience in project management, stakeholder management, and cross-functional collaboration.

Strong analytical and problem-solving skills with the ability to use data to drive marketing strategy and performance improvements.

Excellent communication skills, capable of articulating technical solutions to both technical and non-technical stakeholders.

At CarTrawler, we’re proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for everyone. No matter your background, identity, or life experience, if you’re passionate about what you do, you’ll be welcomed here.

Hybrid Working & Eligibility

Our hybrid working policy requires employees to work onsite at our CarTrawler Dublin office a minimum of 2 days per week. Applicants must have an existing right to work in Ireland without the requirement for employment permit sponsorship to be considered for this role.