MarTech Platform Architect & Data Governance

Cartrawler; Dublin; Hybrid; EUR 120,000 - 150,000; Full time

Job summary

CarTrawler Dublin invites an experienced Martech Platform Architect to own and design integrations across marketing tools, including Salesforce Marketing Cloud and CMS, ensuring scalable, compliant solutions.

You will lead data governance, oversee end-to-end projects, collaborate with product and tech teams, and translate complex tech requirements into actionable plans. Strong HTML/CSS/SQL/AMP Script skills and a proven track record in CMS delivery are essential; hybrid work is supported.

Qualifications

• 5+ years in MarTech or marketing platform management with data governance.
• Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems.
• Proven track record delivering scalable front-end solutions within CMS (ideally Webflow).
• Proficient in HTML, CSS, SQL, and AMP Script; foundational knowledge in Java, PHP, JavaScript.
• Strong project, stakeholder, and cross-functional collaboration experience.
• Excellent communication to technical and non-technical stakeholders.

Responsibilities

• Act as the product owner and solution architect across marketing platforms, including Salesforce Marketing Cloud, CMS, and tagging solutions, ensuring platform scalability, integration, and optimization.
• Monitor and maintain data quality and governance within all marketing databases, ensuring data integrity and compliance with relevant regulations.
• Lead the delivery of key strategic technical projects and platform integrations, overseeing the end-to-end implementation, and communicating progress effectively to key stakeholders.
• Develop and implement platform-level solutions for marketing technology systems, ensuring they align with long-term business goals and are scalable, automated, and efficient.
• Act as the final authority on the sign-off and acceptance of marketing platform solutions into production, ensuring all technical requirements are met and the solutions are stable.
• Collaborate with Product & Technology teams to design and implement platform integrations across marketing systems, ensuring seamless data flow and functionality between tools such as CRM, CMS, and other third-party systems.
• Work with internal and external teams to create backend data integration solutions, including the necessary technical tickets and project management support for successful deployment.
• Support the delivery of high-level platform innovation by leveraging advanced tools and methodologies to extract, manage, and analyze data from marketing systems.
• Focus on high-level platform data analysis, using tools such as SQL, Tableau, AMP Script, and Excel to derive insights that drive continuous improvement in marketing technology performance.
• Report on overall platform health metrics, including system performance, data flow efficiency, and integration success, to improve the marketing technology infrastructure.
• Ensure ongoing compliance with GDPR and other relevant regulations, maintaining a strong focus on data protection and platform governance.

Skills

MarTech

Salesforce Marketing Cloud

CMS platforms

Data management

HTML

CSS

SQL

AMP Script

Java

JavaScript

Project management

Stakeholder management

Cross-functional collaboration

Data governance

Communication

Tools

Webflow

Job description

CarTrawler Dublin invites an experienced Martech Platform Architect to own and design integrations across marketing tools, including Salesforce Marketing Cloud and CMS, ensuring scalable, compliant solutions.

You will lead data governance, oversee end-to-end projects, collaborate with product and tech teams, and translate complex tech requirements into actionable plans. Strong HTML/CSS/SQL/AMP Script skills and a proven track record in CMS delivery are essential; hybrid work is supported.