Marketing Manager – Retail

Arcon Recruitment Services; Castlebar, Ballina; On-site; EUR 50,000 - 65,000; Full time

Job summary

Arcon Recruitment is seeking a Marketing Manager for a busy retail outlet in Ballina, Co. Mayo. You will lead marketing activities to strengthen local presence and grow in-store and online sales.

The role requires creative, commercially minded marketing expertise with hands-on leadership of campaigns, social media, and content across channels. Ballina-based with potential regional travel within Mayo.

Qualifications

• Experience in marketing, digital or retail marketing.
• Ability to create campaigns that boost retail sales and engagement.
• Knowledge of email marketing and e-commerce is beneficial.

Responsibilities

• Develop and implement the overall marketing strategy.
• Create campaigns to increase footfall and sales.
• Manage social media channels (Facebook, Instagram, LinkedIn).
• Coordinate seasonal promotions, launches and in-store events.
• Produce engaging content for social, email, and website.
• Manage digital advertising across Google and social platforms.
• Monitor performance and optimize campaigns.
• Support development of e-commerce activities.
• Maintain website content and product information.
• Oversee customer email marketing and loyalty campaigns.
• Ensure consistent branding across channels.
• Coordinate photos, video content, signage and materials.
• Collaborate with retail and sales teams for growth.
• Manage relationships with agencies and vendors.
• Monitor trends and competitive activity.
• Manage marketing budget and ROI reporting.

Skills

Social media management

Digital advertising

Content creation

Campaign planning

Marketing strategy

Budget management

Collaboration

Education

Marketing or related degree

Tools

Canva

Adobe Creative Suite

Job description

Marketing Manager - Retail

Location: Ballina, Co. Mayo
Job Type: Full-time, Permanent

Arcon Recruitment is recruiting an experienced Marketing Manager for a successful retail outlet based in Ballina, Co. Mayo.

This is an excellent opportunity for a creative and commercially focused marketing professional to lead the company's marketing activities, strengthen its local presence and increase both in-store and online sales.

Key Responsibilities

• Develop and implement the overall marketing strategy for the business.
• Create marketing campaigns to increase footfall, customer engagement and retail sales.
• Manage the company's social media channels, including Facebook, Instagram and LinkedIn where appropriate.
• Plan and coordinate seasonal promotions, product launches and in-store events.
• Produce engaging content for social media, email campaigns and the company website.
• Manage digital advertising campaigns across Google and social media platforms.
• Monitor campaign performance and recommend improvements.
• Support the continued development of the company's e-commerce activities.
• Maintain accurate and engaging website content and product information.
• Manage customer email marketing and loyalty campaigns.
• Ensure consistent branding across online, in-store and printed marketing materials.
• Coordinate photography, video content, signage and promotional materials.
• Work closely with the retail and sales teams to identify opportunities for growth.
• Manage relationships with external agencies, designers, printers and media providers.
• Monitor competitor activity, consumer trends and developments within the retail sector.
• Manage the marketing budget and report on return on investment.

Candidate Requirements

• Previous experience in a marketing, digital marketing or retail marketing position.
• A qualification in Marketing, Digital Marketing, Business or a related discipline would be advantageous.
• Strong understanding of social media, digital advertising and content creation.
• Experience creating campaigns that support retail sales and customer engagement.
• Knowledge of e-commerce platforms and email marketing would be beneficial.
• Experience using Canva, Adobe Creative Suite or similar design software would be an advantage.
• Excellent written and verbal communication skills.
• Strong organisational and project-management abilities.
• Creative, commercially aware and comfortable generating new ideas.
• Ability to manage multiple campaigns and meet deadlines.
• Capable of working independently while collaborating with the wider retail team.

Why Apply?

This is an opportunity to take ownership of the marketing function within an established retail business. The successful candidate will have the freedom to develop creative campaigns and play an important role in the company's continued growth.

The position is based in Ballina and may also suit candidates commuting from Castlebar, Foxford, Killala, Crossmolina, Swinford, Charlestown, Belmullet, Westport and surrounding areas of County Mayo.

Arcon Recruitment is the longest-established recruitment agency in Mayo.