Marketing Manager

Arcon Recruitment Services; Ballina, Castlebar; On-site; EUR 50,000 - 70,000; Full time

Job summary

Arcon Recruitment Services is recruiting an experienced Marketing Manager for a well-established retail business in County Mayo. The role focuses on developing and delivering marketing activity across a busy retail operation.

You will lead digital marketing, social media, and campaigns to increase brand awareness, customer engagement and sales, with responsibility for campaigns, content, and collaboration with sales teams in Mayo.

Qualifications

• Previous experience in a Marketing Manager, Senior Marketing Executive or similar role.
• Experience within retail, e-commerce or a consumer-focused business would be a strong advantage.
• Strong digital marketing knowledge.
• Experience managing social media platforms and campaigns.
• Good understanding of content creation and brand management.
• Experience planning promotional and seasonal marketing campaigns.
• Strong commercial awareness and an understanding of how marketing activity can drive sales.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.
• Ability to manage multiple campaigns and deadlines.
• Good analytical skills and ability to measure marketing performance.
• Ability to work independently while collaborating closely with management and retail teams.
• Experience with e-commerce platforms such as Shopify, email marketing, CRM systems, Google Analytics or paid digital advertising would be an advantage.

Responsibilities

• Develop and implement the overall marketing strategy.
• Plan and manage retail marketing campaigns and promotions.
• Develop campaigns designed to increase customer footfall and sales.
• Manage digital marketing activity across relevant channels.
• Manage and develop the company’s social media presence.
• Plan and create engaging marketing content.
• Coordinate seasonal campaigns, product launches and promotional events.
• Manage email marketing and customer communications.
• Support customer loyalty and retention initiatives.
• Work closely with the retail and sales teams on promotional activity.
• Manage website content and online marketing activity.
• Monitor campaign performance and provide regular reports.
• Analyse customer trends and marketing data.
• Identify opportunities to increase brand awareness and market reach.
• Manage relationships with external agencies, designers, printers and other suppliers.
• Ensure consistent branding across all marketing channels.
• Manage marketing budgets and ensure effective return on investment.
• Keep up to date with developments in retail, digital marketing and consumer trends.

Skills

Retail marketing

Digital marketing

Social media

Campaign management

Brand management

Content creation

Marketing analytics

Communication

Project management

Tools

Shopify

CRM systems

Google Analytics

Paid advertising

Job description

Marketing Manager – Retail | Mayo

Location: County Mayo
Job Type: Full-Time | Permanent
Sector: Retail / Marketing

Arcon Recruitment is currently recruiting for an experienced Marketing Manager on behalf of a well-established retail business based in County Mayo.

This is an excellent opportunity for a commercially focused marketing professional to take responsibility for the development and delivery of marketing activity across a busy retail operation.

The successful candidate will have a strong understanding of retail marketing, digital marketing, social media and promotional campaigns, with the ability to develop initiatives that increase brand awareness, customer engagement and sales.

Key Responsibilities

• Develop and implement the overall marketing strategy
• Plan and manage retail marketing campaigns and promotions
• Develop campaigns designed to increase customer footfall and sales
• Manage digital marketing activity across relevant channels
• Manage and develop the company’s social media presence
• Plan and create engaging marketing content
• Coordinate seasonal campaigns, product launches and promotional events
• Manage email marketing and customer communications
• Support customer loyalty and retention initiatives
• Work closely with the retail and sales teams on promotional activity
• Manage website content and online marketing activity
• Monitor campaign performance and provide regular reports
• Analyse customer trends and marketing data
• Identify opportunities to increase brand awareness and market reach
• Manage relationships with external agencies, designers, printers and other suppliers
• Ensure consistent branding across all marketing channels
• Manage marketing budgets and ensure effective return on investment
• Keep up to date with developments in retail, digital marketing and consumer trends

Candidate Requirements

• Previous experience in a Marketing Manager, Senior Marketing Executive or similar role
• Experience within retail, e-commerce or a consumer-focused business would be a strong advantage
• Strong digital marketing knowledge
• Experience managing social media platforms and campaigns
• Good understanding of content creation and brand management
• Experience planning promotional and seasonal marketing campaigns
• Strong commercial awareness and an understanding of how marketing activity can drive sales
• Excellent written and verbal communication skills
• Strong organisational and project management abilities
• Ability to manage multiple campaigns and deadlines
• Good analytical skills and ability to measure marketing performance
• Ability to work independently while collaborating closely with management and retail teams

Experience with e-commerce platforms such as Shopify, email marketing, CRM systems, Google Analytics or paid digital advertising would be an advantage.

Marketing Manager – Retail Opportunity

This is a hands-on position that would suit a Marketing Manager who enjoys combining creative marketing with commercial results.

The successful candidate will have the opportunity to influence the overall marketing direction of an established retail business and develop campaigns across digital, social media, in-store and traditional marketing channels.

Candidates currently working as a Marketing Manager, Digital Marketing Manager, Senior Marketing Executive, E-Commerce Marketing Manager or Retail Marketing Manager are encouraged to apply.

Location – County Mayo

The role is based in County Mayo and may be suitable for candidates travelling from:

Castlebar, Ballina, Westport, Belmullet, Swinford, Foxford, Crossmolina, Newport, Claremorris, Ballinrobe, Ballyhaunis and surrounding areas of Mayo.