Marketing Manager and Demand Generation Lead

Search Talent; Dublin; Hybrid; EUR 90,000 - 135,000; Full time

Job summary

Search Talent is seeking a Marketing Manager and Demand Generation Lead in Ireland to drive market awareness, engagement and revenue growth across IT services, cybersecurity, cloud and digital transformation. You will lead a small marketing team, shape strategy and manage end-to-end campaigns, with a data-driven approach and close collaboration with Sales and technology partners.

The role requires 7+ years in senior B2B marketing, hands-on campaign delivery, CRM/automation expertise and

Qualifications

• 7+ years of senior B2B marketing experience within IT/tech or professional services
• Experience setting marketing strategy and delivering hands-on campaigns
• Strong CRM, marketing automation, lead management and demand-generation skills
• HubSpot certification or advanced HubSpot experience
• Experience in marketing cybersecurity, cloud, managed services or digital transformation solutions
• Experience leading a marketing team or managing external resources
• Experience implementing AI and automation in marketing or wider business processes
• Relevant Level 8+ qualification in marketing, business or related discipline

Responsibilities

• Lead the marketing function and small internal team, setting priorities and ownership of outcomes
• Develop and execute the B2B marketing strategy, annual plan and roadmap
• Lead brand positioning, messaging and go-to-market activity across IT services, cybersecurity, cloud, Microsoft, managed services and digital transformation
• Plan and deliver integrated demand-generation and account-based marketing campaigns to generate qualified opportunities
• Partner with Sales on lead management, qualification, proposals, and sales enablement
• Own HubSpot and wider marketing tech capability including CRM data, workflows and reporting
• Evaluate and implement AI-powered tools to improve marketing productivity and engagement
• Manage the company website, SEO, landing pages, conversion journeys and digital channels
• Develop and oversee marketing content, case studies, thought leadership, email campaigns and collateral
• Plan and manage events, webinars and customer engagement initiatives
• Build strategic partner marketing relationships and MDF opportunities
• Manage brand consistency, PR and external agencies
• Monitor market trends to inform campaigns and growth opportunities
• Own marketing budget and report on campaign performance and ROI

Skills

B2B marketing

CRM

Marketing automation

Demand generation

Content marketing

SEO/website management

Social media

Analytics & ROI

Budget management

Sales enablement

Strategy development

Stakeholder management

Education

Level 8 marketing/business qualification

Tools

HubSpot

Salesforce

Google Analytics

Job description

Marketing Manager and Demand Generation Lead

Role Overview

The Marketing Manager and Demand Generation Lead will lead the marketing function and drive market awareness, customer engagement, qualified opportunity generation and revenue growth. Working closely with Sales, the Leadership Team and technology partners, the role will develop and execute a modern, data-driven marketing strategy that strengthens the organisation’s brand and supports growth across Managed Services, Cybersecurity, Cloud, Microsoft and Digital Transformation solutions.

Key Responsibilities

• Lead the marketing function and small internal team, setting priorities, sharing responsibilities and delegating work effectively while retaining overall ownership of priorities, quality and outcomes.
• Develop and execute the B2B marketing strategy, annual plan and roadmap in line with commercial objectives.
• Lead brand positioning, messaging and go-to-market activity across IT services, cybersecurity, cloud, Microsoft, managed services and digital transformation solutions.
• Plan and deliver integrated demand-generation and account-based marketing campaigns that generate qualified opportunities and support pipeline and revenue growth.
• Partner with Sales on lead management, qualification, conversion, propositions, tender content, presentations and sales enablement.
• Own HubSpot and the wider marketing technology capability, including CRM data, segmentation, workflows, nurture programmes, automation and reporting.
• Evaluate and implement AI-powered tools and emerging technologies that improve marketing productivity, customer engagement and campaign effectiveness.
• Manage the company website, SEO, landing pages, conversion journeys, LinkedIn and other digital channels.
• Develop and oversee marketing content, customer communications, case studies, thought leadership, email campaigns, testimonials and sales collateral.
• Plan and manage events, webinars and customer engagement initiatives.
• Build strategic relationships with technology partners and maximise co-marketing opportunities, partner funding and MDF.
• Manage brand consistency, PR activity and external agencies, suppliers and freelance resources.
• Monitor market trends, competitors and customer needs to inform campaigns, propositions and growth opportunities.
• Own the marketing budget and report on campaign performance, ROI, pipeline contribution and attribution to senior management.

Success Measures

• Consistent generation of qualified sales opportunities and measurable marketing contribution to pipeline and revenue.
• Improved campaign conversion, customer engagement and return on marketing investment.
• Increased brand awareness, market presence and share of voice in priority sectors.
• Stronger partner marketing performance and effective utilisation of available MDF and co-marketing support.
• Improved quality, consistency and use of CRM data, automation and performance reporting.
• Delivery of agreed marketing priorities within budget and to a consistently high standard.

Requirements

• 7+ years of experience in senior B2B marketing roles, with a proven track record of developing and executing commercially focused growth strategies, ideally within IT, technology or professional services.
• Demonstrated experience of setting marketing strategy as well as delivering hands‑on campaigns.
• Strong understanding of CRM, marketing automation, lead management and demand‑generation processes.
• Hands-on experience with HubSpot or a comparable CRM and marketing automation platform.
• Strong digital marketing, content marketing, social media and website management experience.
• Experience partnering effectively with Sales, senior leadership and external stakeholders.
• Good understanding of the IT services and technology marketplace.
• Strong analytical and commercial mindset, with the ability to demonstrate marketing ROI and contribution to pipeline.
• Excellent written, verbal and presentation skills, with the ability to translate technical solutions into clear customer value.
• Strong project, supplier and budget management experience.
• Ability to work independently, make sound decisions and manage multiple priorities in a fast‑paced environment.
• Experience within Microsoft, Dell, Fortinet or other technology vendor ecosystems.
• HubSpot certification or advanced HubSpot experience.
• Experience in marketing cybersecurity, cloud, managed services or digital transformation solutions.
• Experience leading a marketing team or managing external resources.
• Experience implementing AI and automation in marketing or wider business processes.
• A relevant Level 8 or higher qualification in marketing, business or a related discipline.

Personal Attributes

• Commercially minded, results focused and accountable for outcomes.
• A strategic thinker who is equally comfortable taking a hands‑on approach.
• Confident influencing and working with senior stakeholders.
• Highly organised, proactive and able to bring structure to competing priorities.
• Creative and customer focused, while remaining data driven and commercially disciplined.
• Collaborative, adaptable and comfortable operating in a growing technology business.