Marketing Manager

Hollybank Trustees Ltd; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Truly Dental is seeking an experienced Marketing Manager to protect, strengthen, and scale the Truly brand across Ireland and across its growing practice network. You will drive patient acquisition, engagement, and growth through brand leadership, content strategy, events, and commercially focused marketing initiatives.

The role demands leadership across brand, content, and offline channels, with responsibility for budgets, KPI tracking, and cross-location collaboration.

Qualifications

• 5+ years in a marketing manager or senior marketing role across brand, content and offline channels.
• Experience in multi-site retail, healthcare, or consumer services with local activation.
• Strong events management experience: open days and community activations.
• Commercially minded with a focus on footfall and conversion metrics.
• Excellent copywriting and creative direction; skilled in AI-assisted workflows.

Responsibilities

• Own and evolve the Truly brand identity across all touchpoints.
• Plan and execute offline marketing campaigns across channels.
• Drive local practice activation and community partnerships.
• Lead content strategy across social, email, website and patient comms.
• Define KPIs and analyze performance to optimize ROI.
• Manage budgets and coordinate activities across practices.

Skills

Brand management

Events management

Analytics & reporting

Driving licence

Content strategy

Education

Degree in Marketing or related field

Job description

Location: On site / Dublin, Ireland
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Marketing
Salary: Negotiable salary

Who We Are

Truly Dental is Ireland’s largest dental provider, operating a growing network of dental practices across Ireland, the UK, and Dubai. The organization is committed to transforming the patient experience through modern technology, exceptional clinical care, and a human-centered approach grounded in honesty, compassion, quality, and integrity. Truly is redefining dentistry by making every patient interaction warmer, smarter, and more memorable.

Fast Facts

• Ireland’s largest dental provider with 14 practices currently in operation.
• Expansion plan to reach 30 practices across Ireland, the UK, and Dubai by 2028.
• Multidisciplinary network offering advanced dental, cosmetic, restorative, and implant treatments.
• Strong investment in technology, patient experience, and clinical excellence across all locations.

Purpose of the Role

The Marketing Manager will be responsible for protecting, strengthening, and scaling the Truly brand across all channels and locations. This role plays a critical part in driving patient acquisition, engagement, and business growth through brand leadership, local activation, content strategy, events, and commercially focused marketing initiatives.

Key Responsibilities

Brand Management

• Own and evolve the Truly brand identity across all touchpoints.
• Ensure brand consistency across practices, campaigns, and communications.
• Develop and maintain brand guidelines, templates, and standards.
• Champion the organization’s tone of voice and customer experience principles.
• Lead content strategy across social media, email, website, and patient communications.
• Manage editorial and content calendars.
• Develop creative briefs and oversee creative production.
• Leverage AI tools to accelerate content creation, campaign ideation, and performance analysis.

Offline Marketing

• Plan and execute offline marketing campaigns including print, radio, direct mail, local press, and in-practice materials.
• Manage production of collateral, signage, and point-of-sale materials.
• Ensure alignment between offline and digital campaigns.

Local Practice Activation

• Develop tailored local marketing plans for each practice.
• Build relationships with local teams and understand market dynamics.
• Drive community partnerships, sponsorships, and awareness initiatives.
• Support new practice launches and local growth initiatives.

Events Management

• Lead patient open days, referral events, community activations, and brand experiences.
• Manage event planning, budgeting, execution, and reporting.
• Ensure all events contribute to measurable commercial outcomes.

Commercial Performance

• Define and track marketing KPIs.
• Analyze performance data and generate actionable insights.
• Manage marketing budgets and ROI accountability.
• Align marketing initiatives with commercial and revenue objectives.

Who We're Looking For

Essential Experience & Skills

• 5+ years in a marketing manager or senior marketing executive role, with broad ownership across brand, content, and offline channels.
• Proven experience in a multi-site retail, healthcare, or consumer services environment, where local activation and practice/store-level marketing are core to the role.
• Strong events management experience: open days, community events, or consumer-facing activations.
• Commercially minded: you understand what drives footfall and conversion, and you measure your work against it.
• Excellent copywriting and creative direction skills: you know what 'good' looks like and can articulate it clearly to team members and collaborators.
• Comfortable embracing and utilising AI tools and workflows as a core part of how you work.
• Strong project management skills: comfortable running multiple campaigns and priorities simultaneously.
• Highly collaborative: you work as well with a practice manager as you do with a creative director.
• Proficient in analytics and reporting, you are comfortable in Google Analytics, Meta Business Suite, and standard reporting tools.
• Full, clean driving licence: travel to practices across Ireland is a regular part of this role.
• Experience in dental, healthcare, optical, or another regulated consumer health environment.
• Familiarity with CRM systems and patient journey marketing.
• Experience working on new site / new location launches.
• Third-level qualification in Marketing, Business, or a related discipline.

Why Join Our Team?

• Shape and scale a nationally recognised healthcare brand.
• Enjoy significant ownership and autonomy.
• Work directly with senior leadership on strategic growth initiatives.
• Be part of a company where marketing directly influences commercial success.
• Grow alongside an organisation expanding internationally.
• Contribute to a culture that values ideas, speed, innovation, and impact.

Important Information Before Applying

• Based in Ireland with regular travel to practices nationwide.
• Reports directly to the Chief Commercial Officer.
• Requires a valid driving license.
• Success will be measured through patient acquisition, engagement, footfall, conversion, and business growth metrics.
• This is a hands-on leadership role requiring both strategic vision and operational execution.