Marketing & Growth Manager

Invoke International; Dublin; Hybrid; EUR 55,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Career progression

Training opportunities

Early finish Fridays

Job summary

Invoke International in Ireland seeks a hands-on marketing leader to drive strategy, growth and client development. You will balance strategic planning with delivery, shaping campaigns and building trusted client relationships.

You’ll lead a small team, manage budgets, and collaborate with leadership to deliver measurable business impact across channels and events. The role offers hybrid working, career progression and a supportive, creative environment.

Qualifications

• Minimum 5 years in marketing, digital marketing or related commercial role.

Responsibilities

• Develop and implement Invoke’s marketing strategy aligned with business objectives.
• Lead marketing activities across digital channels, social media, content, email and thought leadership.
• Strengthen brand presence and visibility among target audiences.
• Plan campaigns to showcase expertise in digital marketing, branding and events.
• Monitor KPIs and use insights to improve activity and demonstrate impact.
• Identify growth opportunities with prospective clients and partnerships.
• Develop proposals, pitches and strategic recommendations with the team.
• Mentor the marketing team and oversee workloads and delivery standards.

Skills

Strategic planning

Digital marketing

Client management

Leadership

Budget management

Job description

This is a varied, hands-on leadership role combining marketing strategy, team management, client development and business growth. Working closely with the agency’s leadership team, you will lead Invoke’s marketing direction while identifying opportunities to strengthen client relationships, develop new business and increase the agency’s visibility in the market.

We’re looking for someone who can move confidently between strategic planning and delivery: a person who understands how strong marketing supports commercial results, builds trusted relationships and brings initiative, structure and fresh ideas to the team.

Key Responsibilities

Develop and implement Invoke’s marketing strategy, aligned with the agency’s positioning and business objectives.

Lead the agency’s own marketing activity across digital channels, social media, content, email and thought leadership.

Strengthen Invoke’s brand presence, reputation and visibility among target audiences and sectors.

Plan campaigns and content that showcase the agency’s expertise across digital marketing, branding and events.

Monitor marketing performance, report on KPIs and use insights to improve activity and demonstrate impact.

Business & Growth Development

Identify and develop opportunities to grow the agency, including prospective clients, partnerships and new sectors.

Build and maintain a pipeline of qualified opportunities and support the agency’s approach to new business.

Develop proposals, pitch presentations, credentials documents and strategic recommendations in collaboration with the wider team.

Represent Invoke at relevant industry events, networking opportunities and client meetings.

Work with the agency’s leadership team to shape growth priorities, service opportunities and commercial plans.

Track business development activity and report on pipeline progress, pitch outcomes and opportunities for growth.

Client Relationships & Account Growth

Build strong, trusted relationships with existing clients and understand their wider business and marketing objectives.

Identify opportunities to develop existing accounts through additional services, campaigns and strategic recommendations.

Support client retention through proactive communication, regular reviews and a clear understanding of client needs.

Work with internal teams to ensure recommendations are practical, well considered and aligned with client objectives.

Contribute to proposals and client presentations that demonstrate the value of Invoke’s integrated services.

Lead, support and mentor the marketing team, setting clear priorities and encouraging professional development.

Oversee workloads, processes and delivery standards to ensure work is completed efficiently and to a high standard.

Collaborate with digital, branding and events colleagues to create joined-up solutions for clients.

Review strategies, campaign plans and reporting, providing direction and constructive feedback.

Identify opportunities to improve workflows, team capability and the quality of the agency’s work.

Performance & Business Planning

Set and monitor relevant marketing and growth KPIs, with clear reporting on performance and progress.

Manage marketing budgets and support resource planning across campaigns and initiatives.

Use market research, campaign data and client insight to inform decisions and recommendations.

Contribute to business planning with the agency’s leadership team, balancing brand-building priorities with commercial objectives.

About You

Minimum 5 years’ experience in marketing, digital marketing, account management or a related commercial role.

Experience developing and delivering marketing strategies and campaigns across multiple channels.

Strong understanding of digital marketing, including Google Ads, Meta Ads, LinkedIn, content marketing, email and analytics.

Experience managing client relationships and identifying opportunities to develop accounts.

Commercial awareness and confidence contributing to new business, proposals and pitches.

Experience managing or mentoring team members and coordinating multiple projects.

Strong written and verbal communication skills, with confidence presenting ideas and recommendations to clients.

Comfortable working with budgets, performance data, KPIs and reporting.

Highly organised, proactive and able to balance strategic priorities with hands‑on delivery.

A collaborative approach, creative thinking and a genuine interest in how marketing can support business growth.

What We Offer

€55,000–€60,000 base salary, plus a performance-based bonus following successful completion of probation. Bonus structure and targets to be agreed.

23 days’ annual leave plus 10 public holidays.

Hybrid working: 3 days in the office and 2 days from home.

Early finish Fridays.

Opportunities for career progression, personal development and training.

The opportunity to play a meaningful role in the direction and growth of a close‑kin creative agency.