Marketing & Growth Manager

Invoke Creative Agency; Ireland; Hybrid; EUR 55,000 - 60,000; Full time

Benefits offered by this job

23 days annual leave

10 public holidays

Hybrid working: 3 days in the office,

2 days from home

Early finish Fridays

Career progression opportunities

Training & development

Job summary

Invoke Creative Agency is seeking a Marketing & Growth Manager to strengthen its market presence and lead marketing activity. You will work with the leadership team to identify opportunities, nurture client relationships and drive growth across channels.

You will develop and implement marketing strategy, lead digital campaigns, strengthen brand visibility and report on KPIs. The role combines strategy, hands-on delivery, and leadership of a small marketing team.

Qualifications

• Minimum 5 years’ experience in marketing or related commercial role.
• Experience developing and delivering marketing strategies and campaigns across multiple channels.
• Strong understanding of digital marketing platforms (Google Ads, Meta Ads, LinkedIn, email, analytics).

Responsibilities

• Develop and implement Invoke’s marketing strategy aligned with objectives.
• Lead the agency’s marketing activity across digital channels, social media, content and email.
• Strengthen Invoke’s brand presence, reputation and visibility among target audiences.
• Plan campaigns and content showcasing the agency’s expertise in marketing, branding and events.
• Monitor marketing performance, report KPIs and use insights to improve activity.
• Identify growth opportunities, manage client relationships and support proposals.

Skills

Marketing strategy

Digital marketing

Account management

Client relationships

Team mentoring

Budget management

Job description

Invoke is a boutique creative agency working across digital marketing, branding and events. We help businesses build their brands, connect with their audiences and deliver considered, effective marketing experiences.

We’re a small, close-knit team where strategy, creativity and commercial thinking work together. We’re looking for a Marketing & Growth Manager who can strengthen Invoke’s own market presence, lead marketing activity and help create opportunities for the agency to grow.

The Role

This is a varied, hands-on leadership role combining marketing strategy, team management, client development and business growth. Working closely with the agency’s leadership team, you will lead Invoke’s marketing direction while identifying opportunities to strengthen client relationships, develop new business and increase the agency’s visibility in the market.

• Develop and implement Invoke’s marketing strategy, aligned with the agency’s positioning and business objectives.
• Lead the agency’s own marketing activity across digital channels, social media, content, email and thought leadership.
• Strengthen Invoke’s brand presence, reputation and visibility among target audiences and sectors.
• Plan campaigns and content that showcase the agency’s expertise across digital marketing, branding and events.
• Monitor marketing performance, report on KPIs and use insights to improve activity and demonstrate impact.

Business & Growth Development

• Identify and develop opportunities to grow the agency, including prospective clients, partnerships and new sectors.
• Build and maintain a pipeline of qualified opportunities and support the agency’s approach to new business.
• Develop proposals, pitch presentations, credentials documents and strategic recommendations in collaboration with the wider team.
• Represent Invoke at relevant industry events, networking opportunities and client meetings.
• Work with the agency’s leadership team to shape growth priorities, service opportunities and commercial plans.
• Track business development activity and report on pipeline progress, pitch outcomes and opportunities for growth.

Client Relationships & Account Growth

• Build strong, trusted relationships with existing clients and understand their wider business and marketing objectives.
• Identify opportunities to develop existing accounts through additional services, campaigns and strategic recommendations.
• Support client retention through proactive communication, regular reviews and a clear understanding of client needs.
• Work with internal teams to ensure recommendations are practical, well considered and aligned with client objectives.
• Contribute to proposals and client presentations that demonstrate the value of Invoke’s integrated services.
• Lead, support and mentor the marketing team, currently 2 people, setting clear priorities and encouraging professional development.
• Oversee workloads, processes and delivery standards to ensure work is completed efficiently and to a high standard.
• Collaborate with digital, branding and events colleagues to create joined-up solutions for clients.
• Review strategies, campaign plans and reporting, providing direction and constructive feedback.
• Identify opportunities to improve workflows, team capability and the quality of the agency’s work.

Performance & Business Planning

• Set and monitor relevant marketing and growth KPIs, with clear reporting on performance and progress.
• Manage marketing budgets and support resource planning across campaigns and initiatives.
• Use market research, campaign data and client insight to inform decisions and recommendations.
• Contribute to business planning with the agency’s leadership team, balancing brand-building priorities with commercial objectives.

About You

• Minimum 5 years’ experience in marketing, digital marketing, account management or a related commercial role.
• Experience developing and delivering marketing strategies and campaigns across multiple channels.
• Strong understanding of digital marketing, including Google Ads, Meta Ads, LinkedIn, content marketing, email and analytics.
• Experience managing client relationships and identifying opportunities to develop accounts.
• Commercial awareness and confidence contributing to new business, proposals and pitches.
• Experience managing or mentoring team members and coordinating multiple projects.
• Strong written and verbal communication skills, with confidence presenting ideas and recommendations to clients.
• Comfortable working with budgets, performance data, KPIs and reporting.
• Highly organised, proactive and able to balance strategic priorities with hands‑on delivery.
• A collaborative approach, creative thinking and a genuine interest in how marketing can support business growth.

What’s on Offer

• €55,000–€60,000 base salary, commission on new business + performance-based bonus following successful completion of probation.
• Bonus structure and targets to be agreed.
• 23 days’ annual leave plus 10 public holidays.
• Hybrid working: 3 days in the office and 2 days from home.
• Early finish Fridays.
• Opportunities for career progression, personal development and training.
• The opportunity to play a meaningful role in the direction and growth of a close‑knit creative agency.