Marketing Executive

Glenroyal-Hotel-; Maynooth; On-site; EUR 331,000 - 661,000; Part time

Benefits offered by this job

1 paid volunteering day per year

Complimentary gym membership

Free tea/coffee on shift

Paid birthday leave each year

Additional annual leave based on years

Daily meals and snacks

Training provided

Staff canteen, changing room & shower

Job summary

Glenroyal Hotel & Leisure Club in Maynooth is seeking a part-time Marketing Executive to lead social media and content creation. The role involves storytelling, community engagement, and driving bookings, with 16–24 hours per week across weekdays and occasional weekends.

You will work under the Group Marketing Manager to craft content across Instagram, Facebook, TikTok, email and the website, ensuring brand tone and messaging are consistent. Experience in hospitality marketing is valued.

Qualifications

• Previous experience in marketing, social media, digital marketing in hospitality/tourism desirable
• Proven experience managing social media channels highly desirable
• Experience creating short-form video and photography content advantageous
• Knowledge of Canva, Meta Business Suite and scheduling platforms, Adobe Creative Suite and CMS beneficial
• Strong understanding of Instagram, Facebook and TikTok essential

Responsibilities

• Manage the hotel’s day-to-day social media presence across Instagram, Facebook, TikTok and other platforms
• Develop and manage a monthly social media content calendar
• Create engaging content and copy across video, reels, stories, photography, email marketing, website content and promotions
• Ensure content reflects the hotel’s brand identity and tone of voice
• Support planning and delivery of hotel marketing campaigns throughout the year
• Develop social campaigns around key commercial periods (Christmas, weddings, family breaks, leisure stays, dining, events, conferences)
• Assist with planning and promotion of hotel events, launches, activations and promotions

Skills

Social media marketing

Content creation

Video creation

Storytelling

Brand voice

Tools

Canva

Meta Business Suite

Adobe Creative Suite

CMS

Social media scheduling platforms

Job description

Role Overview:

The 4-star Glenroyal Hotel & Leisure Club has an exciting opportunity for a creative, energetic and digitally savvy Marketing Executive to join our growing team.

The Marketing Executive position is a hands-on role for someone who understands that great hotel marketing is about more than posting pretty pictures. It’s about telling stories, creating desire, building engagement and turning followers into guests. This is a part-time role that will be between 16 and 24 hours per week excluding breaks. Working days will be predominantly between Monday and Friday but working weekends will sometimes be required.

The hotel is just a short stroll from Maynooth town centre, only a 25-minute drive from Dublin City Centre, and easily accessible by national rail and bus.

Main Responsibilities

• In conjunction with the Group Marketing Manager, manage the hotel’s day-to-day social media presence across Instagram, Facebook, TikTok and other relevant platforms
• Develop and manage a monthly social media content calendar
• Create engaging, relevant and on-brand content and copy across video, reels, stories, photography, email marketing, website content and promotional campaigns
• Ensure all content reflects the hotel’s brand identity and tone of voice
• Support the planning and delivery of hotel marketing campaigns throughout the year
• Develop social campaigns around key commercial periods, including Christmas, weddings, family breaks, leisure stays, dining, events and conferences
• Assist with the planning and promotion of hotel events, launches, activations and promotional activity

Skills & Experience Requirements

• Previous experience in marketing, social media, digital marketing, hospitality, tourism, lifestyle or a similar environment is desirable
• Proven experience managing social media channels is highly desirable
• Experience creating short-form video and photography content is an advantage
• Knowledge of Canva, Meta Business Suite and social media scheduling platforms, Adobe Creative Suite and content management systems (CMS) would be beneficial
• A strong understanding of Instagram, Facebook and TikTok is essential

We offer great team benefits including

• 1 paid volunteering day per year
• Complimentary gym membership
• Free tea/coffee from Shoda Café on shift
• Paid birthday leave each year
• Additional annual leave days based on length of service
• Daily meals and snacks in canteen
• Internal/external training provided
• Staff canteen, changing room & shower facilities

If this sounds like the right fit for you, we’d love to hear from you!