Marketing Manager

Red Chair Recruitment; Munster; On-site; EUR 45,000 - 50,000; Full time

Benefits offered by this job

Accommodation provided

On-site role

Job summary

Red Chair Recruitment is seeking an experienced Marketing Manager for a 4-star hotel in County Kerry. You will drive the hotel’s marketing strategy, manage digital campaigns, and lead rebranding efforts to attract international visitors and local guests.

The role requires strong hospitality marketing background, exceptional communication, and the ability to manage multiple projects. Salary £€45k–€50k with accommodation included in a full-time on-site role.

Qualifications

• Experience in hotel or hospitality marketing is essential.
• Proven ability to develop and implement successful marketing strategies.
• Strong knowledge of social media, digital marketing and content creation.

Responsibilities

• Develop and implement the hotel’s overall marketing strategy and annual marketing plan.
• Manage marketing activity across digital, social media, website, email and relevant channels.
• Lead social media strategy, content planning and audience engagement.
• Assist with the hotel’s rebranding and brand development initiatives.
• Develop targeted campaigns for weddings, families, local customers and international visitors.
• Work closely with sales, events, wedding and accommodation teams to maximise opportunities.
• Manage external agencies, suppliers and marketing partners where required.
• Monitor campaign performance, website traffic, engagement and ROI.
• Identify emerging hospitality, travel and consumer trends and opportunities.

Skills

Marketing strategy

Digital marketing

Social media

Brand development

Communication

Hospitality experience

Campaign management

Analytics

Education

Marketing degree

Tools

Google Analytics

SEO/SEM

CRM tools

Content tools

Job description

We are presently recruiting for an experienced Marketing Manager on behalf of our clients, a 4-star hotel in County Kerry. You will be a creative, commercially focused marketing professional with extensive hospitality experience and will take responsibility for developing and delivering the hotel’s marketing strategy.

You will work closely with various areas of the business, supporting rebranding initiatives and developing campaigns designed to attract international visitors, local customers, families and wedding business while strengthening the hotel’s overall market position. This is a full time position.

Key Duties

• Develop and implement the hotel’s overall marketing strategy and annual marketing plan.


• Manage marketing activity across digital, social media, website, email and relevant channels.


• Lead social media strategy, content planning and audience engagement.


• Assist with the hotel’s rebranding and brand development initiatives.


• Develop targeted campaigns for weddings, families, local customers and international visitors.


• Work closely with sales, events, wedding and accommodation teams to maximise opportunities.


• Manage external agencies, suppliers and marketing partners where required.


• Monitor campaign performance, website traffic, engagement and return on investment.


• Identify emerging hospitality, travel and consumer trends and opportunities.

Skills & Experience

• Extensive marketing experience within the hotel or hospitality sector.


• Proven experience developing and implementing successful marketing strategies.


• Strong knowledge of social media, digital marketing and content creation.


• Experience supporting rebranding or brand development projects.


• Excellent communication and relationship-building skills.


• Commercially minded with a strong understanding of hospitality markets.


• Creative, organised and capable of managing multiple projects simultaneously.


• Experience marketing weddings, accommodation and leisure offerings would be advantageous.


• Strong understanding of both domestic and international visitor markets.

Salary €45,000–€50,000, with higher remuneration available for candidates bringing specific hospitality experience. Accommodation can be provided.