Marketing & Social Media Manager

Company Details Confidential; Galway; On-site; EUR 33,000 - 40,000; Full time

Job summary

The Creamery Cafe in Salthill, Galway is seeking a Marketing & Social Media Manager with at least 1 year of experience in a similar role. You will develop and manage the café’s marketing and social media strategy to increase brand awareness, engagement, footfall and sales.

Duties include planning campaigns and events, creating content for Instagram and Facebook, coordinating promotions, partnerships with local businesses, and monitoring KPIs to improve results and drive growth.

Qualifications

• 1+ year of experience in marketing or social media management.
• Proven ability to develop and execute marketing strategies.
• Experience creating engaging content for social platforms.

Responsibilities

• Develop and manage the café's marketing and social media strategy to boost brand awareness, engagement, and sales.
• Plan campaigns, seasonal promotions, and events in line with commercial goals.
• Create and schedule content for Instagram, Facebook and other channels.
• Coordinate marketing initiatives across the year and monitor KPIs.

Skills

Marketing strategy

Social media management

Content creation

Campaign planning

Analytics & KPIs

Job description

Map Share/Print

Application Details

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

Job Description

Marketing & Social Media Manager required to work at The Creamery Cafe, The Promenade, Salthill, Galway, H91 T866. The successful candidate must have at least 1 year of experience in a similar role.

Duties will include:

• Developing, implementing and managing the café’s marketing and social media strategy to increase brand awareness, customer engagement, footfall and sales.
• Planning and managing marketing campaigns, seasonal promotions, events and product launches in line with commercial objectives.
• Developing and maintaining a marketing calendar and coordinating marketing initiatives throughout the year.
• Planning and overseeing the creation, scheduling and publication of engaging content across Instagram, Facebook and other relevant digital channels.
• Managing the company’s social media presence and ensuring consistent brand communication across marketing channels.
• Developing marketing materials, promotional content and digital campaigns for the café’s products, services, events and special offers.
• Managing digital advertising and social media promotional campaigns and monitoring their effectiveness.
• Establishing marketing objectives and KPIs and monitoring campaign performance against agreed targets.
• Analysing social media, digital marketing and customer engagement data to evaluate results and identify opportunities for improvement.
• Conducting market, customer and competitor research to identify trends and new promotional opportunities.
• Developing customer acquisition and retention initiatives, including loyalty programmes and promotional campaigns.
• Identifying and coordinating promotional partnerships with local businesses, community organisations, influencers and other relevant partners.
• Managing and updating digital marketing content, including the company website and online business listings.
• Monitoring customer feedback, online engagement and enquiries and using insights to support marketing and business development decisions.
• Working closely with management to develop marketing strategies aimed at increasing customer traffic, sales, retention and brand visibility.
• Monitoring marketing expenditure and assisting management with the effective allocation of marketing resources.
• Coordinating external suppliers and service providers involved in advertising, design, printing and other marketing activities.
• Preparing regular reports on marketing activities, social media performance, campaign results and progress against marketing objectives.

Salary: €36,605 per annum. Hours: 39 hours per week.

• Sector: other service activities

Career Level

• Experienced [Non-Managerial]