Marketing Executive

ICS Medical Devices; Galway; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Permanent Contract

4.5 day week

Annual bonus

Laya Healthcare

Pension

Life Assurance

Paid Maternity Leave

Cycle to Work Scheme

Bus Tax Saver Scheme

Sports Social Club

Job summary

ICT Medical Devices is seeking a Marketing Executive to lead and manage its marketing activities and strategy. You will own building the brand and driving customer acquisition and retention, collaborating with the Head of Business Development, leadership, engineers, and technical teams to deliver impactful campaigns.

You will thrive in a fast-paced environment, balancing priorities while scaling marketing capabilities to support growth and market expansion in the Irish market.

Qualifications

• Degree in Marketing, Business, or related field.
• Experience in medical devices or healthcare marketing is a plus.
• Strong written and verbal communication with storytelling ability.

Responsibilities

• Develop and execute an annual marketing strategy aligned with business goals.
• Create and manage content across channels including videos, blogs, social media, newsletters, and marketing materials.
• Manage social media presence, grow engagement and followers.
• Plan and analyse campaigns to generate leads and build brand awareness.

Skills

Digital marketing

Content creation

Social media management

SEO/SEM

Analytics

Email marketing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

HubSpot

Canva

Photoshop

MS Office

Job description

Job Purpose

At ICT Medical Devices, we design, prototype, and manufacture innovative catheter-based medical device technology. As a Marketing Executive, you will lead and manage ICS Medical Devices' marketing activities and strategy, taking ownership of building our brand and driving customer acquisition and retention. This is a self-directed role where you will work closely with the Head of Business Development, leadership, engineers, and technical teams to develop and deliver impactful marketing initiatives. You will thrive in a fast-paced environment, balancing multiple priorities while helping to scale our marketing capabilities and support the company's growth.

Benefits

• Permanent Contact
• 4.5 day week
• Up Annual Bonus
• Christmas Bonus
• Laya Healthcare
• Pension
• Life Assurance Cover
• Paid Maternity Leave
• Cycle to Work Scheme
• Bus Tax Saver Scheme
• Sports Social Club.
• Hour of work - 8am-5pm (Monday - Thursday) 8am-1.15pm (Friday)

Key Responsibilities

• Marketing Strategy Planning: Develop and execute a comprehensive marketing plan aligned with business objectives. Maintain an annual marketing strategy, providing the management team with regular updates on progress.
• Content Creation: Liaise with our engineering and technical staff to create, manage and update engaging content across channels, including videos, vlogs, blog posts, social media, newsletters, and marketing materials.
• Social Media Management: Build and manage our social media presence, growing engagement and followers.
• Campaigns Promotions: Plan, execute, and analyse marketing campaigns to generate leads, sales and build brand awareness. Prepare and maintain all promotional materials and merchandise. Drive sales through the identification and cultivation of new customers while arranging introductory meetings between senior management and potential customers.
• Website Management: Oversee website updates, SEO optimisation, and analytics to enhance user experience and drive traffic.
• Email Marketing: Create and manage email campaigns to nurture leads and retain customers.
• Market Research: Stay informed and report out on industry trends, competitor activities, and customer needs, to identify new market opportunities.
• Analytics Reporting: Track and measure marketing performance, key performance indicators, providing regular insights and recommendations for improvement.
• Event planning: Plan and coordinate all promotional activities for the business, encompassing both internal and external initiatives. Organise and participate in trade shows and exhibitions, representing the company and actively engaging with potential customers.
• Customer relationship management – Preparation of sales presentations for customer meetings. Upkeep and validation of sales pipeline. Management and accuracy of CRM and ongoing development of this as the core tool for ongoing sales and business expansion.
• Lead management: supporting sales and business development with lead management and development activities.

Preferred Qualifications And Education

• Degree in Marketing, Business, and or related discipline.

Preferred Experience, Skills Competencies

• Experience in medical device industry and medical device technology is a distinct advantage.
• Strong understanding of digital marketing channels, tools, and best practices.
• Exceptional written and verbal communication skills with a flair for storytelling. A demonstrable capability to build effective relationships (with internal and external customers).
• Hands‑on experience with tools like Google Analytics, Canva, HubSpot, or similar platforms. Proficient in Microsoft Office Suite with advanced skills.
• Skilled in sketching, writing, photography, video, imaging software, and Photoshop. Website development experience is a plus. Strong eye for design and detail.
• Self‑starter with excellent time management and organisational skills.
• Creative thinker with the ability to bring fresh ideas to the table.
• Passion for startups and the agility to adapt quickly in a fast‑paced environment.

Key Behaviours

• Always be professional and courteous with fellow staff and customers.
• Reliable timekeeping and strong attendance are essential.

Desirable

• Experience working in a fast‑paced SME or start‑up environment.