Senior Marketing Executive

Integrity360; Ireland; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Flexible Working Arrangements

Career Development Opportunties

Health Insurance

Pension

Large Training & Upskilling Budget

Job summary

Integrity360 in Ireland is seeking a Senior Marketing Executive to own and drive the regional marketing plan, coordinating activities across content, digital, events and partner marketing. You will work closely with regional sales and leadership teams to ensure campaigns support pipeline and revenue targets.

The role focuses on stakeholder management, event delivery and regional growth, with collaboration from specialist teams to deliver objectives. Flexible working arrangements available.

Qualifications

• Event management
• Stakeholder management
• Project management
• Excellent English language skills
• Strategic planning
• Campaign management
• Commercial awareness
• Analytical and reporting capability
• Strong organisational skills
• Communication and influencing skills

Responsibilities

• Develop and execute regional marketing plans aligned to corporate objectives.
• Act as the primary marketing contact for regional sales and leadership teams.
• Coordinate campaigns across content, digital, design, communications and events functions.
• Manage regional marketing budgets and investment priorities.
• Plan and deliver regional events, webinars, conferences and roundtables.
• Collaborate with specialist teams to deliver marketing activities.

Skills

Event management

Stakeholder management

Project management

Excellent English language skills

Strategic planning

Campaign management

Commercial awareness

Analytical and reporting capability

Strong organisational skills

Communication and influencing skills

Job description

• Integrity 360 are looking for a Senior Marketing Executive who will be responsible for developing and executing the regional marketing plan within an assigned territory, acting as the primary marketing lead for that region
• The role focuses on stakeholder management, campaign planning, demand generation, event delivery, PR/Media relations, partner marketing and regional brand and growth initiatives
• The role does not have primary responsibility for graphic design, website development, digital advertising execution, SEO or content production. Instead, the Senior Marketing Executive works closely with specialist marketing functions to deliver regional objectives
• Own and implement the regional marketing plan aligned to corporate objectives
• Act as the primary marketing contact for regional sales and leadership teams
• Identify regional market opportunities, trends and growth initiatives
• Ensure marketing activities support agreed pipeline and revenue targets
• Manage regional marketing budgets and investment priorities
• Develop integrated campaign plans for the region
• Build campaign briefs and requirements for specialist teams
• Coordinate campaign execution across content, digital, design, communications and events functions
• Monitor campaign performance and recommend optimisation opportunities
• Ensure all campaigns are delivered on time and within budget
• Partner with Regional Managing Directors, Sales Directors and Practice Leaders
• Gather regional requirements and translate business priorities into marketing activity
• Ensure alignment between local market needs and global marketing strategy
• Present marketing plans, results and recommendations to senior stakeholders
• Plan and deliver regional events, executive roundtables, webinars and industry conferences
• Coordinate speakers, venues, partners and attendee engagement activities
• Manage event budgets and ROI tracking
• Develop post-event follow-up and lead nurture activities with sales teams
• Develop joint marketing plans with strategic technology partners
• Manage MDF opportunities and reporting requirements
• Coordinate partner-led campaigns, webinars and events
• Strengthen regional partner relationships to maximise commercial outcomes
• Support lead generation programmes within the region
• Work with sales leadership to understand pipeline requirements
• Ensure effective lead management, tracking and reporting
• Monitor marketing performance against agreed KPIs
• The Senior Marketing Executive will also collaborate closely with specialist teams who provide delivery expertise, including:
• Content & Communications Specialists
• Digital Marketing Specialists
• Design Specialists
• The Senior Marketing Executive is responsible for briefing, coordinating and prioritising these resources to support regional objectives rather than producing these deliverables themselves
• Success Measures:
• Marketing-sourced pipeline
• Marketing-influenced revenue
• Campaign ROI
• Event ROI
• Regional lead generation
• MDF utilisation
• Stakeholder satisfaction
• Delivery of regional marketing plans

Benefits

• Flexible Working Arrangements
• Career Development Opportunties
• Health Insurance
• Pension
• Large Training & Upskilling Budget

Key Competencies

Event managementStakeholder managementProject managementExcellent English languge skillsStrategic planningCampaign managementCommercial awarenessAnalytical and reporting capabilityStrong organisational skillsCommunication and influencing skillsKey Competencies: