Digital Platforms Lead, Marketing Technology & AI

Citi; Dublin; Hybrid; EUR 86,000 - 128,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office, 2

Global collaboration opportunities

Ongoing learning & development

Wellbeing programs

Senior leadership visibility

Job summary

Citi is seeking a Digital Platforms Lead to shape Citi's core marketing platforms, including AEM, ensuring speed-to-market, brand consistency, and AI visibility across the digital presence. You will translate marketing priorities into clear technical requirements and own end-to-end platform delivery.

You will collaborate across marketing, content, design, and technology, defining success metrics, managing risk, and ensuring compliance with policies.

Qualifications

• Experience in digital marketing or martech enabled platforms.
• Ability to translate marketing needs into platform requirements for technical teams.
• Familiarity with enterprise CMS (AEM) and SEO/AEO/GEO concepts.

Responsibilities

• Act as marketing's voice for Citi's digital platforms and translate priorities into capability requirements.
• Own roadmap and prioritization for AEM replatforming and other core platforms.
• Define visibility standards for SEO, AEO, and GEO to improve discoverability.

Skills

Digital marketing

Martech

Platform management

Stakeholder management

Education

Bachelor's degree

Master's degree (beneficial)

Tools

Adobe Experience Manager

SEO fundamentals

AEO

GEO

Structured data

Job description

As the Digital Platforms Lead, Marketing Technology & AI, you will shape and oversee the core digital platforms behind Citi's public-facing marketing sites, including Adobe Experience Manager (AEM). You will translate marketing priorities around content velocity, campaign speed-to-market, and brand consistency into clear capability requirements for technology partners, while setting the vision for search, answer engine, and generative AI visibility across Citi's digital presence. Reporting to the Head of Digital Platforms & Transformation within the Brand, Innovation, and Content team, you will connect marketing, content, design, and technology teams and own platform delivery outcomes end-to-end.

Responsibilities

• Act as marketing's voice for Citi's core digital platforms, translating business priorities into clear capability requirements for technology partners.
• Own the business roadmap and prioritization for the Adobe Experience Manager (AEM) replatforming program and other core marketing platforms.
• Define enterprise visibility standards across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to improve discoverability on search engines, voice platforms, and generative AI tools.
• Champion best-practice content and data structures, including metadata, taxonomies, and structured data, so marketing content performs well across search and AI platforms.
• Identify and prioritize AI capabilities that solve marketing challenges such as content production speed, personalization, and campaign performance.
• Build trusted relationships across marketing, brand, content, design, legal, and technology teams to keep every partner aligned on priorities and timelines.
• Manage end-to-end delivery of platform initiatives, defining success metrics and holding technology and business partners accountable for outcomes.
• Assess risk in platform and marketing technology decisions to protect Citi's reputation and ensure compliance with applicable policies.

Required Qualifications & Skills

• Experience in digital marketing, martech, or digital platform management, ideally gained within a marketing organization.
• Working familiarity with Adobe Experience Manager (AEM) or a similar enterprise CMS, with the ability to translate marketing needs into clear platform requirements.
• Working knowledge of SEO fundamentals and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) practices, translated into actionable requirements for content and technical teams.
• Understanding of how content and data should be structured, including metadata, taxonomies, and structured data, to support visibility and AI readiness.
• Experience evaluating or adopting AI tools for marketing use cases, with the ability to connect business challenges to practical solutions.
• Strong stakeholder management and communication skills, bridging marketing and technical teams, with a track record of delivering digital initiatives end-to-end and using data to measure business impact.
• Bachelor's degree.

Beneficial Skills & Qualifications

• Master's degree in a related field.

What We Offer

At Citi, you will play a central role in shaping how marketing technology and visibility strategy come together across a global organization, with the opportunity to influence platform decisions that reach customers worldwide.

• Work in a hybrid model with 3 days in the office and 2 days working remotely each week.
• Collaborate with marketing, technology, and AI teams across a global organization, broadening your perspective on digital platforms.
• Access ongoing learning and development opportunities to build expertise in emerging visibility and AI practices.
• Benefit from wellbeing programs supporting physical, mental, and financial health.
• Take ownership of high-impact platform initiatives with visibility among senior marketing leadership.

Join Citi to lead the digital platforms and visibility strategy shaping how customers discover and experience our brand.

------------------------------------------------------

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Time Type:

Primary Location Full Time Salary Range:

€85,600.00 - €128,400.00

Most Relevant Skills:

Please see the requirements listed above.

Other Relevant Skills:

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.