Manager, Retail Accounts & Trade Marketing (EU & UK)

AG1; Ireland; On-site; EUR 90,000 - 120,000; Full time

Job summary

AG1 is seeking a Manager, Retail Accounts & Trade Marketing (EU) to expand our presence with national retail partners and drive profitable growth across our European footprint. You will partner with Retail, Marketing, Supply Chain and Finance to ensure in-stock execution, strong account plans, and effective activations across in-store and digital channels.

Travel may be required for meetings and events. The role requires strong commercial acumen, cross-functional collaboration, and a track

Qualifications

• Strong commercial acumen and cross-functional collaboration.
• Experience managing national retail accounts and driving growth.
• Operational excellence and ability to balance long-term with day-to-day execution.

Responsibilities

• Manage relationships with key national retail partners and strategic accounts.
• Develop and execute account plans aligned with company priorities and retail growth objectives.
• Identify opportunities to expand distribution, improve placement, and drive overall account performance.
• Lead preparation for line reviews, customer meetings, and new product launches in partnership with internal teams.
• Negotiate trading terms, promotional funding, and range commitments.
• Manage product placement, promotional calendars, and merchandising across in-store and digital channels.
• Partner cross-functionally with Brand to implement effective retail programs and activations.
• Ensure all initiatives align with brand standards, retailer requirements, and commercial objectives.
• Drive execution across retailer ecosystems to ensure consistency in both physical retail and retailer.com environments.
• Support trade marketing execution including retail merchandising, POS, displays, and promotional activations.
• Support in-store education initiatives to enhance shopper engagement and reinforce premium brand positioning.
• Leverage shopper insights and performance analytics to optimize campaign effectiveness, velocity, and repeat purchase.
• Manage trade marketing budgets and help develop scalable processes, tools, and reporting frameworks to support continued retail growth.

Job description

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

As Manager, Retail Accounts & Trade Marketing (EU), you will play a critical role in expanding AG1’s presence across key retail partners by building strong customer relationships, driving distribution, and delivering consistent, profitable growth.

This role is responsible for managing strategic retail accounts while identifying opportunities to scale AG1’s retail footprint. You will partner cross-functionally with Retail, Marketing, Supply Chain, and Finance to ensure strong execution, in-stock performance, and long-term account growth. This role requires strong commercial acumen, operational excellence, and the ability to balance long-term account priorities with day-to-day execution in a fast-growing environment. Travel may be required for customer meetings, line reviews, and industry events.

WHAT YOU’LL DO

• Manage relationships with key national retail partners and strategic accounts
• Develop and execute account plans aligned with company priorities and retail growth objectives
• Identify opportunities to expand distribution, improve placement, and drive overall account performance
• Lead preparation for line reviews, customer meetings, and new product launches in partnership with internal teams
• Negotiate trading terms, promotional funding, and range commitments
• Manage product placement, promotional calendars, and merchandising across in-store and digital channels
• Partner cross-functionally with Brand to implement effective retail programs and activations
• Ensure all initiatives align with brand standards, retailer requirements, and commercial objectives
• Drive execution across retailer ecosystems to ensure consistency in both physical retail and retailer.com environments
• Support trade marketing execution including retail merchandising, POS, displays, and promotional activations
• Support in-store education initiatives to enhance shopper engagement and reinforce premium brand positioning
• Leverage shopper insights and performance analytics to optimize campaign effectiveness, velocity, and repeat purchase
• Manage trade marketing budgets and help develop scalable processes, tools, and reporting frameworks to support continued retail growth

Forecasting, Performance & Financial Management

• Own account forecasts and monitor performance against plan
• Analyze sales, distribution, and promotional performance to identify risks and growth opportunities