Luxury CRM & Clienteling Strategist - Europe

Bvlgari; Dublin; On-site; EUR 60,000 - 85,000; Full time

Job summary

Bvlgari in Dublin is seeking a CRM & Clienteling Specialist to drive CRM campaigns across Europe, optimising client journeys within our luxury E‑Commerce and Customer Service operations.

You will analyse client data, personalise experiences, and support omnichannel engagement while collaborating with cross‑functional teams to ensure consistent, high‑end service delivery across markets.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• 3–4 years of experience in CRM, digital marketing, or customer engagement, preferably luxury.
• Strong understanding of CRM and marketing automation tools (Salesforce Marketing Cloud).
• Exceptional analytical skills with Excel and Power BI.
• Fluency in English (written and spoken).

Responsibilities

• Lead CRM and Clienteling strategies for European E‑Commerce and Customer Service channels to deliver an integrated omnichannel experience.
• Collaborate with Central/Local Client Engagement, CRM, E‑Commerce, Merchandising, Online Retail and Customer Service teams to align CRM activities with plans.
• Oversee gifting strategy and inventory for EU E‑Commerce and Customer Service as part of client loyalty initiatives.
• Monitor KPIs related to client satisfaction, loyalty, and sales and translate insights into actionable improvements.
• Manage CRM system configuration, maintenance and user training for EU teams.

Skills

CRM & Clienteling

Data analysis

Stakeholder management

English fluency

Education

Bachelor's degree in Marketing/Digital Marketing/Business

Tools

Salesforce Marketing Cloud

Excel

PowerBI

Job description

Bvlgari in Dublin is seeking a CRM & Clienteling Specialist to drive CRM campaigns across Europe, optimising client journeys within our luxury E‑Commerce and Customer Service operations.

You will analyse client data, personalise experiences, and support omnichannel engagement while collaborating with cross‑functional teams to ensure consistent, high‑end service delivery across markets.