Lifecycle Marketing Campaigns Lead (12-Month Contract)

Aviva; Dublin; Hybrid; EUR 45,000 - 50,000; Full time

Benefits offered by this job

Competitive salary

Generous pension contributions

Annual performance related bonus

Health/dental insurance

1/2-day volunteering days

Job summary

Aviva in Ireland is seeking a Customer Marketing specialist on a 12-month fixed-term contract to develop and deliver customer marketing initiatives across the journey. You will use insights, data and partnerships to create campaigns that drive engagement, loyalty and growth.

You will collaborate across the business and with external partners to deliver measurable campaigns and communications, shaping the customer experience and supporting new business growth in a regulated financial services

Qualifications

• Experience in customer marketing, CVM, customer lifecycle marketing, customer engagement or campaign delivery roles.
• Strong analytical skills with the ability to translate customer and campaign data into actionable insights that drive business outcomes.
• Excellent presentation, communication and stakeholder management skills, with the ability to turn insights into compelling stories and recommendations for a variety of audiences.
• Experience using CRM, marketing automation or customer engagement platforms, with a strong understanding of customer journeys and customer communications.

Responsibilities

• Support the delivery of customer marketing and CVM campaigns across acquisition, onboarding, engagement, loyalty and retention journeys.
• Use customer insights, research and performance data to identify opportunities to improve customer experience, drive engagement and support new business growth.
• Develop and coordinate creative customer communications and marketing initiatives across multiple channels, helping to bring new ideas and approaches to customer engagement.
• Monitor campaign performance, analyse results and provide recommendations to optimise customer outcomes and commercial performance.
• Build strong relationships with internal stakeholders, suppliers and third-party partners to deliver customer-focused campaigns and solutions.

Skills

Customer marketing

CVM

Lifecycle marketing

Campaign delivery

Analytics

Stakeholder management

CRM platforms

Marketing automation

External partner management

Financial services experience

Tools

CRM platforms

Marketing automation

Customer engagement platforms

Job description

Aviva in Ireland is seeking a Customer Marketing specialist on a 12-month fixed-term contract to develop and deliver customer marketing initiatives across the journey. You will use insights, data and partnerships to create campaigns that drive engagement, loyalty and growth.

You will collaborate across the business and with external partners to deliver measurable campaigns and communications, shaping the customer experience and supporting new business growth in a regulated financial services