Head of B2B Marketing & Propositions

Spectrum Life; Ireland; Hybrid; EUR 120,000 - 170,000; Full time

Benefits offered by this job

25 days annual leave

24/7 EAP and health & wellbeing

Job summary

Spectrum.Life is seeking a senior B2B marketing leader to own a pipeline alongside sales on long-cycle deals and to drive the brand and propositions across international markets.

You will lead account-based marketing, manage marketing technology, and shape market propositions with Product and Clinical teams, while guiding retention and adoption across existing insurer and employer clients.

Qualifications

• Five+ years leading B2B marketing with pipeline ownership alongside sales on long-cycle deals.
• Account-based marketing against a named target list including insurers, health funds, employers or brokers.
• Bid and RFP content experience.
• Credibility with proposition, clinical and procurement buyers.
• Track record of leading a team of five or more at director level.
• Background in health or insurance is strongly preferred.
• Experience of white-label and partner co-marketing.
• Discipline in regulated and clinical claims.
• Exposure to Australia or the Gulf.
• Fluency in AI-enabled knowledge work.

Responsibilities

• Own a B2B pipeline number alongside sales.
• Run account-based marketing against a named list of insurer, partner and employer targets.
• Build the demand engine behind our workplace business and channel partners.
• Own marketing technology and data, the CRM, and a shared measurement standard.
• Map and engage the buying group at each deal stage, providing materials and proof.
• Own bid and RFP content with the Bid Manager.
• Support expansion and renewal inside insurer partnerships.
• Lead the Spectrum.Life B2B brand and category arguments across markets.
• Shape propositions for each market and bring buyer/competitor insight into the product roadmap.
• Lead retention and adoption to drive product usage and renewals.
• Recruit and lead two specialist roles, set plans and budgets, participate in forums.
• Drive lead generation and market development as the function grows.

Skills

B2B marketing leadership

Account-based marketing

Bid & RFP content

Pipeline ownership

Team leadership (director level)

Job description

Spectrum.Life is seeking a senior B2B marketing leader to own a pipeline alongside sales on long-cycle deals and to drive the brand and propositions across international markets.

You will lead account-based marketing, manage marketing technology, and shape market propositions with Product and Clinical teams, while guiding retention and adoption across existing insurer and employer clients.