B2B Marketing & Propositions Director

Spectrum.Life; Ireland; Hybrid; EUR 110,000 - 180,000; Full time

Benefits offered by this job

Remote or hybrid working options

25 days' annual leave

EAP and health and wellbeing supports

Job summary

Spectrum.Life is seeking a senior B2B marketing leader to drive the insurer and employer pipeline, owning a pipeline number with the sales team. You’ll lead ABM against insurers and employers, shape propositions with Product and Clinical, and run a team responsible for adoption and retention across existing clients.

You will own the Spectrum.Life B2B brand, manage category arguments for clinically governed mental health, and oversee bid content, thought leadership, and external communications to

Qualifications

• Five+ years leading B2B marketing with long-cycle deals.
• Experience running ABM against insurers, health funds, employers, or brokers.
• Bid and RFP content experience.
• Proven ability to lead a team of five or more at director level.

Responsibilities

• Own a B2B pipeline number alongside sales.
• Run account-based marketing against named insurer/partner/employer targets.
• Build the demand engine for workplace and channel partners across search, web, conversion and paid channels.
• Own the marketing technology and data, work with Sales Operations on CRM and measurement standards.
• Map and engage the buying group across proposition, clinical, procurement and executive buyers.
• Provide accounts with required materials at each deal stage, from proofs to executive briefings.
• Own bid/RFP content with the Bid Manager for consistent proof and positioning.
• Support expansion and renewal with insurer partnerships.
• Own Spectrum.Life B2B brand across markets and maintain consistency.
• Lead category argument for clinical governance in mental health.
• Manage brand in white-label and partner co-marketing.
• Run thought leadership and executive visibility with clinical evidence.
• Ensure external claims meet clinical evidence standards.
• Own message architecture for core propositions with Product and Clinical.
• Shape propositions for different markets (UK, Australia, Gulf).
• Bring buyer and competitor insights into the product roadmap.
• Lead retention and adoption teams to drive product adoption and renewals.
• Recruit and lead specialist roles and set marketing budget and plan.

Skills

B2B marketing leadership

Account-based marketing

Bid/RFP content

Team leadership

Pipeline ownership

Tools

CRM systems

Job description

Spectrum.Life is seeking a senior B2B marketing leader to drive the insurer and employer pipeline, owning a pipeline number with the sales team. You’ll lead ABM against insurers and employers, shape propositions with Product and Clinical, and run a team responsible for adoption and retention across existing clients.

You will own the Spectrum.Life B2B brand, manage category arguments for clinically governed mental health, and oversee bid content, thought leadership, and external communications to