Senior Director, B2B Marketing & Propositions (Remote)

SportsTechJobs; Ireland; Remote; EUR 130,000 - 161,000; Full time

Benefits offered by this job

Remote or hybrid options

25 days annual leave

EAP and wellbeing support

Job summary

Spectrum.Life is seeking a Director of Marketing and Propositions to lead B2B marketing and develop strong, clinically-backed propositions for insurers, employers, and partners. You will own a pipeline with sales, drive demand across channels, and shape the brand and category strategy across international markets.

The role emphasizes enterprise credibility, cross-functional leadership, and the capability to align marketing with product, clinical, and procurement stakeholders in a fast-growing

Qualifications

• Five or more years leading B2B marketing with pipeline ownership on long-cycle deals.
• Account-based marketing against named insurer/partner targets.
• Bid and RFP content experience.
• Credibility with proposition, clinical and procurement buyers.
• Track record of leading a team of five or more at director level.

Responsibilities

• Own a B2B pipeline number alongside sales.
• Run account-based marketing against insurer/partner targets.
• Build demand engine behind workplace business and channel partners.
• Own marketing tech and data with CRM and shared measurement standards.
• Lead brand and category for Spectrum.Life across markets.
• Own propositions and messaging architecture with Product and Clinical.

Skills

B2B Marketing

Account-Based Marketing

Pipeline Management

Bid and RFP Content

Team Leadership

Tools

CRM

MarTech

Job description

Spectrum.Life is seeking a Director of Marketing and Propositions to lead B2B marketing and develop strong, clinically-backed propositions for insurers, employers, and partners. You will own a pipeline with sales, drive demand across channels, and shape the brand and category strategy across international markets.

The role emphasizes enterprise credibility, cross-functional leadership, and the capability to align marketing with product, clinical, and procurement stakeholders in a fast-growing