GTM Activation Marketing Lead

Kainos; Dublin; Vor Ort; EUR 70.000 - 120.000; Vollzeit

Zusammenfassung

Kainos seeks a GTM Activation Marketing Manager to own the activation strategy and multi-channel campaigns for the Workday Product BU. You will bridge campaign strategy with execution, translating priorities into impactful campaigns and coordinating with Sales, SDRs, and Product Marketing to ensure alignment and success.

You will manage budgets, drive pipeline, measure ROI, and collaborate across teams to optimize the buyer journey and outcomes.

Qualifikationen

• Experience in B2B campaign activation and delivery, with a strong track record of executing integrated, multi-channel campaigns.
• Strong experience working with Sales and SDR teams to generate and convert pipeline.
• Experience developing marketing strategies focused on maximizing success in target markets.

Aufgaben

• Own and implement campaign activation strategy, plans and budgets aligned to commercial priorities for the Workday Product BU.
• Lead end-to-end delivery of integrated, multi-channel campaigns to drive brand awareness, demand generation and pipeline acceleration.
• Collaborate with Sales, SDRs and product marketing to ensure messaging and content are aligned and assets are provided for campaign success.
• Report on campaign performance, ROI and optimize based on insights.

Kenntnisse

Campaign activation

B2B marketing

Multi-channel campaigns

Sales alignment

CRM platforms

Marketing automation

Content collaboration

Campaign budgeting

Strategic messaging

Stakeholder management

Tools

CRM systems

Marketing automation tools

Jobbeschreibung

Kainos seeks a GTM Activation Marketing Manager to own the activation strategy and multi-channel campaigns for the Workday Product BU. You will bridge campaign strategy with execution, translating priorities into impactful campaigns and coordinating with Sales, SDRs, and Product Marketing to ensure alignment and success.

You will manage budgets, drive pipeline, measure ROI, and collaborate across teams to optimize the buyer journey and outcomes.