Growth Marketing Manager

Westbourne IT Global Services; Cork; On-site; EUR 42,000 - 54,000; Full time

Job summary

Westbourne IT Global Services in Ireland is seeking a marketing professional with 2-4 years of experience to drive campaigns across digital and traditional channels. You will create content, manage social media and support lead generation alongside the sales team.

The role emphasizes data-driven marketing, brand consistency and collaboration with designers and external partners. Strong communication and project management are essential.

Qualifications

• 2-4 years of experience in marketing, digital marketing, social media, content marketing or a similar role.
• Good understanding of digital marketing, social media marketing, content creation and lead generation.
• Experience supporting or managing marketing campaigns from planning through to execution and reporting.
• Strong written and verbal communication skills.
• Good knowledge of social platforms including LinkedIn, Facebook, Instagram and others.
• Experience with paid advertising platforms such as Meta Ads, Google Ads or LinkedIn Ads would be an advantage.
• Familiarity with tools such as Google Analytics, Canva, CRM systems, email marketing platforms or similar marketing tools.
• Strong content-writing and creative-thinking skills.
• Good organisational and project-management skills.
• Ability to manage multiple tasks and deadlines.
• Strong attention to detail and a proactive approach to work.
• Ability to work independently as well as collaboratively within a team.
• Comfortable analysing basic marketing data and using insights to improve campaign performance.

Responsibilities

• Support the development and implementation of marketing plans aligned with business objectives.
• Plan, coordinate and execute marketing campaigns across digital and traditional channels.
• Manage and regularly update the company's social media platforms, website content and other digital channels.
• Create engaging marketing content including social media posts, promotional materials, presentations, advertisements and email campaigns.
• Support and manage paid advertising campaigns across platforms such as Google, LinkedIn, Facebook and Instagram.
• Monitor campaign performance and track key metrics including engagement, leads, website traffic, conversions and ROI.
• Assist in identifying new market opportunities, customer segments and industry trends.
• Work closely with sales and business development teams to support lead-generation activities and commercial growth.
• Maintain consistent brand messaging and visual identity across marketing materials and communication channels.
• Coordinate with designers, agencies, suppliers and other external marketing partners when required.
• Conduct competitor, customer and market research to support marketing initiatives.
• Assist with the planning and promotion of events, exhibitions, webinars and customer engagement activities.
• Support email marketing campaigns and maintain relevant customer and prospect databases.
• Prepare regular marketing reports and provide insights on campaign performance.
• Monitor social media engagement and respond or coordinate responses where appropriate.
• Support the creation of sales and marketing collateral, presentations, brochures and other promotional materials.
• Manage multiple marketing activities and projects while ensuring deadlines and priorities are met.

Skills

Marketing experience

Digital marketing

Social media management

Content creation

Lead generation

Campaign planning

Communication skills

SEO basics

Tools

Google Analytics

Canva

CRM systems

Email marketing platforms

Job description

Westbourne IT Global Services in Ireland is seeking a marketing professional with 2-4 years of experience to drive campaigns across digital and traditional channels. You will create content, manage social media and support lead generation alongside the sales team.

The role emphasizes data-driven marketing, brand consistency and collaboration with designers and external partners. Strong communication and project management are essential.