Digital Marketing Strategist: Growth & Campaigns

MWeds Ltd; Limerick; Hybrid; EUR 38,000 - 52,000; Full time

Job summary

MWeds Ltd in Limerick, Ireland is seeking a Marketing Specialist to lead our online marketing efforts and brand strategy. You will develop and manage digital campaigns for menus, events, and promotions, plan content across website, social media, and email, and measure performance to optimise results.

Hours: 39 per week, on-site in Limerick. The ideal candidate has at least two years in digital marketing, strong SEO and analytics experience, excellent English, and the ability to collaborate with

Qualifications

• Minimum 2 years of experience in digital marketing, preferably in a B2C or public-facing brand.
• Demonstrated experience with SEO strategies, campaign development, and web content management.
• Strong written and verbal communication skills in English.
• Analytical mindset with experience in measuring digital performance (Google Analytics or similar).
• Self-motivated, adaptable, and comfortable working independently in a fast-paced setting.

Responsibilities

• Develop and manage digital campaigns to promote new menus, live music nights, promotions, and seasonal events.
• Plan and publish content across platforms (website, social media, email) to drive customer interaction.
• Monitor and analyse campaign performance (KPIs, traffic, engagement) and adjust strategy accordingly.
• Conduct qualitative and quantitative market research to inform offers and campaigns.
• Collaborate with internal teams to align brand identity and ensure consistent customer messaging.
• Generate reports with actionable insights to optimise performance across platforms.
• Coordinate with photographers and designers to create content assets as needed.

Skills

Digital marketing

SEO

Content management

Analytics

Campaign planning

English proficiency

Tools

Google Analytics

CMS

Job description

MWeds Ltd in Limerick, Ireland is seeking a Marketing Specialist to lead our online marketing efforts and brand strategy. You will develop and manage digital campaigns for menus, events, and promotions, plan content across website, social media, and email, and measure performance to optimise results.

Hours: 39 per week, on-site in Limerick. The ideal candidate has at least two years in digital marketing, strong SEO and analytics experience, excellent English, and the ability to collaborate with