Growth Manager, CRM & Retention

Gofractional; Dublin; Hybrid; EUR 50,000 - 85,000; Full time

Job summary

Gousto in ROI is seeking a marketing professional to own end-to-end localised campaigns across email, SMS, and app channels using Braze. The role focuses on boosting retention, frequency, and long-term brand value for Irish customers, delivered from Dublin or London with a hybrid office pattern.

You will craft data-driven lifecycle strategies, run local tests, and collaborate with Growth, Product, and Analytics to optimise journeys and campaign impact.

Qualifications

• Good understanding and experience of the local market in Ireland.
• Hands-on experience with Braze executing multi-channel campaigns across email, push, and in-app channels.
• Strong knowledge of HTML, A/B testing, segmentation, and personalisation (Liquid).
• Strategic and analytical mindset for measuring impact and identifying improvements.
• Ability to own channel activity end-to-end from ideation to reporting.
• Comfort working in a fast-paced environment with problem-solving and autonomy.
• Excellent communication, collaboration, and project management skills.
• Customer-centric marketer with experience across lifecycle communications.

Responsibilities

• Take ownership of ROI marketing calendar for email, SMS, and app channels.
• Craft and deliver end-to-end multi-channel campaigns and data-driven lifecycle strategies.
• Develop localised campaign strategies for Irish consumers using Braze.
• Strategise tests across channels to improve engagement and orders.
• Collaborate with Growth, Product, Creative, Analytics, and Finance.
• Monitor campaign performance and optimise user journeys.
• Champion Irish consumer needs to improve lifecycle performance.
• Identify customer segments and apply personalisation tactics.

Skills

Local market knowledge

Braze campaigns

HTML & Personalisation

A/B testing

Segmentation

Liquid language

Cross-functional collaboration

Lifecycle marketing

Tools

Braze

Liquid

HTML

Job description

Role

Who you are

• Good understanding and experience of the local market in Ireland
• Hands-on experience with Braze executing multi-channel campaigns and canvases across email, push, and in-app channels
• Good understanding and experience with HTML, A/B testing, segmentation, and personalisation (including Liquid language and connected content)
• Strategic and analytical mindset with the ability to measure impact and discover continuous improvement opportunities
• Ability to own channel activity end-to-end across ideation, briefs, approval, execution, testing, and reporting
• Excitement for working in a fast-paced environment with creative problem-solving skills and autonomy
• Excellent communication, collaboration, and project management skills to handle multiple priorities
• Customer-centric marketer experienced in creating engaging, impactful communications across customer lifecycle stages

What the job involves

• Start Date: October
• This role can be based in Dublin or London, reporting to the Head of Growth (Retention) as part of the Republic of Ireland (ROI) and wider Growth & Retention team. You will support Gousto's expansion and customer engagement strategy in ROI, driving key retention initiatives in our first international market
• In this role, you will take ownership of the ROI marketing calendar across email, SMS, and app channels. You will craft and deliver end-to-end multi-channel campaigns, execute data-driven lifecycle strategies, and champion the needs of Irish consumers to boost customer frequency, retention, and long-term brand value
• Extract value from acquired customers by driving frequency and retention across the entire lifecycle through multi-channel campaigns
• Develop and deliver end-to-end localised campaign strategies across email, SMS, and app channels using Braze
• Strategise and execute compelling tests across channels to drive engagement and orders across the customer lifecycle
• Collaborate closely with cross-functional teams including Growth, Product, Creative, Analytics, and Finance to ensure seamless customer journeys
• Own the ROI marketing calendar and manage end-to-end campaigns and lifecycle journeys required across key customer touchpoints
• Monitor channel health, report regularly on campaign performance, and proactively analyse data to optimise user journeys
• Champion the needs and preferences of the Irish consumer to continuously improve lifecycle performance
• Identify customer segments and leverage personalisation tactics to build targeted campaigns

Contract Type: 12-Month Fixed-Term Contract

Level: Mid and Senior level

Location: Dublin or London

Work Arrangement: 1-2 days a week in office