Mobile Growth Manager - CRM (Braze)

Jobgether; Ireland; Remote; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Remote work within Europe

Job summary

Jobgether is seeking a Mobile Growth Manager - CRM (Braze) for remote work in Europe. You will lead CRM strategies and lifecycle marketing to boost engagement, retention, and growth across a portfolio of mobile apps, using Braze, Liquid logic, and advanced analytics.

Join an international team and apply behavioral insights to craft personalized campaigns, optimize journeys, and conduct rigorous experimentation.

Qualifications

• 2+ years of experience using Braze, Customer.io, Iterable or comparable CRM platform.
• Experience with planning, building and launching CRM campaigns.
• Strong analytical skills and data-driven mindset.
• Proficiency with mobile analytics and reporting tools (Amplitude, Mixpanel, Looker, etc.).
• Experience with campaign personalization and lifecycle communications.

Responsibilities

• Plan, implement, and optimize CRM campaigns using Braze with advanced audience segmentation and personalized engagement.
• Build dynamic, behavior-based campaigns and lifecycle journeys using Liquid logic.
• Manage and optimize custom Braze attributes to improve targeting.
• Collaborate with data teams to translate insights into CRM strategies.
• Develop and test HTML modifications in Braze templates for consistent layouts across devices.
• Design and execute A/B tests across campaigns and analyze results to improve metrics.
• Monitor campaign performance using mobile analytics platforms and report findings to stakeholders.
• Provide guidance and training on Braze capabilities and integrations.
• Apply user psychology to craft lifecycle communications driving growth.

Tools

Braze

Customer.io

Iterable

Amplitude

Mixpanel

Looker

Periscope

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Mobile Growth Manager - CRM (Braze) based in Ireland.

Join a dynamic, international mobile growth environment where data, technology, and creativity come together to drive meaningful results. In this role, you will lead CRM strategies and lifecycle marketing initiatives designed to improve user engagement, retention, and long-term growth for a diverse portfolio of mobile applications. You will leverage Braze and advanced analytics tools to build personalized, behavior-driven campaigns and optimize customer journeys. Through experimentation, segmentation, and A/B testing, you will transform user insights into actionable growth opportunities. Working closely with clients and cross-functional teams, you will contribute to measurable performance improvements and deliver impactful mobile experiences. This is an exciting opportunity for a data-driven CRM specialist who enjoys combining technical expertise, analytical thinking, and user psychology in a collaborative, innovation-focused environment.

Accountabilities:

• Plan, implement, and optimize CRM campaigns using Braze, with a focus on advanced audience segmentation, targeting, and personalized customer engagement.
• Build dynamic, behavior-based campaigns and lifecycle journeys using Liquid logic to tailor content according to user attributes, preferences, and actions.
• Manage, maintain, and optimize custom attributes within Braze to improve audience targeting and campaign relevance.
• Collaborate with data analytics teams to integrate and leverage user data, translating behavioral insights into effective CRM strategies.
• Develop, test, and refine HTML modifications within Braze templates to ensure consistent layouts and functionality across devices and email clients.
• Design and execute A/B tests across CRM campaigns, analyze results, and use findings to continuously improve engagement, conversion, and retention metrics.
• Monitor campaign performance using mobile analytics platforms, identify optimization opportunities, and communicate actionable recommendations to stakeholders and clients.
• Provide technical guidance, knowledge sharing, and training to team members on Braze capabilities and its integration with other marketing tools and platforms.
• Apply user psychology and behavioral insights to develop compelling lifecycle communications that support sustainable mobile app growth.

Requirements:

• At least 2 years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation platform, with demonstrated proficiency in planning, building, and launching campaigns.
• Practical experience with A/B testing and experimentation across digital marketing channels, including the ability to interpret results and implement data-driven improvements.
• Proficiency in mobile analytics and reporting tools such as Amplitude, Mixpanel, Looker, or Periscope, with the ability to extract insights and build clear, informative visualizations.
• Strong analytical skills and a data-driven mindset, supported by an understanding of growth metrics, statistics, and performance measurement.
• Experience with campaign personalization, audience segmentation, customer attributes, and automated lifecycle communications.
• Familiarity with HTML and the ability to troubleshoot or optimize email templates and campaign content across different devices and email clients.
• A solid understanding of user psychology, customer motivations, and the factors influencing engagement and retention in mobile applications.
• A results-oriented approach, with a focus on measurable impact, continuous improvement, and translating insights into effective marketing actions.
• Strong communication and collaboration skills, with the ability to work effectively with clients, analysts, and cross-functional teams.
• Experience in mobile-focused startups, user acquisition, App Store Optimization (ASO), performance marketing, or marketing and sales copywriting would be an advantage.
• An inclusive, adaptable mindset and the ability to thrive in a diverse, international working environment.

Benefits:

• The opportunity to work on mobile growth and CRM initiatives for a diverse portfolio of well-known digital products and applications.
• Exposure to advanced mobile marketing technologies, analytics platforms, and experimentation methodologies.
• A collaborative, international environment that encourages knowledge sharing, creativity, and continuous professional development.
• The opportunity to combine technical CRM expertise with strategic thinking, analytics, and customer experience optimization.
• Remote work within Europe.
• The chance to contribute directly to measurable improvements in customer engagement, retention, and business growth.
• A diverse and inclusive working environment where different backgrounds, perspectives, and skills are valued.

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.