Growth-Focused Social Media & Marketing Executive

HANGRYS TAKEAWAY LIMERICK LIMITED; Limerick; Hybrid; EUR 34,000 - 41,000; Full time

Job summary

Hangrys Takeaway Limerick Limited is seeking an entry-level marketing professional to develop and own the company’s marketing and content strategy in Limerick. You will align activity with commercial targets, menu changes, and key seasonal dates to drive growth.

The role involves researching consumer trends, planning paid campaigns, and managing budgets while maintaining brand voice across channels. Hybrid working and local events support are offered.

Responsibilities

• Develop, own and implement our marketing and content strategy, aligning activity with commercial targets, menu changes, seasonal trading and key dates such as Black Friday, Christmas, Valentine's Day and St. Patrick's Day.
• Research and analyse consumer and food-and-beverage trends, competitor activity and customer data to shape campaign direction and identify growth opportunities.
• Plan, manage and optimise paid social and search campaigns through Meta Ads Manager, TikTok Ads and Google Ads, setting objectives, allocating budget and reporting on return on spend.
• Manage the marketing budget, track spend against plan, and make evidence-based recommendations on where to scale, reallocate or cut investment.
• Measure and analyse performance across social, email and web using platform insights and Google Analytics, producing monthly reports with clear metrics, insight and recommendations for management.
• Manage the brand across every channel, ensuring tone, visual identity and messaging remain consistent and on-brief.
• Plan and manage the monthly content calendar and oversee production of photography, reels, carousels and stories for new menu items, seasonal campaigns and in-store promotions.
• Develop and grow the customer loyalty programme and email/CRM activity (Mailchimp or HubSpot), using segmentation and offers to drive repeat custom and sign-ups.
• Build and manage relationships with local influencers, food bloggers, media and PR contacts to secure collaborations, product seeding, features and reviews.
• Brief and coordinate external suppliers such as photographers, videographers and print partners, and design in-house creative using Canva or Adobe tools where required.
• Maintain the Google Business Profile and local search presence, and plan and promote in-store events, tastings and community activity to support engagement and footfall.
• Oversee community management, ensuring comments, DMs and reviews are handled promptly to protect and build the brand's reputation, and act on customer feedback to improve the offering.
• Support the Manager with ad hoc duties as required.
• The company reserves the right to amend these duties from time to time and as determined by business needs.

Job description

Hangrys Takeaway Limerick Limited is seeking an entry-level marketing professional to develop and own the company’s marketing and content strategy in Limerick. You will align activity with commercial targets, menu changes, and key seasonal dates to drive growth.

The role involves researching consumer trends, planning paid campaigns, and managing budgets while maintaining brand voice across channels. Hybrid working and local events support are offered.