Digital Marketing Manager

ThreatDown; Cork, Dublin; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Employee Referral Bonus Program

Wellness programs

401k and employer matching (US)

Job summary

ThreatDown is seeking a conversion-obsessed Digital Marketing Manager to own our corporate website and act as the primary global demand gen engine. You will transform traffic from paid and organic channels into qualified inbound pipeline, with autonomy over web optimization and CRO experiments.

You will work with WordPress, HubSpot, and Figma to design, build, and optimize high-performing web journeys, while monitoring GA4 and GTM analytics to drive measurable pipeline contributions.

Qualifications

• 5+ years of B2B digital marketing experience with focus on web management, CRO, and website-led demand generation.
• Strong understanding of B2B buyer journeys, lead qualification, and inbound pipeline mechanics.
• Advanced, hands-on proficiency in WordPress (CMS, page builders, site architecture).
• Deep expertise in HubSpot (Marketing Hub, forms, landing pages, tracking).
• Solid practical skills in Figma for rapid UX/UI wireframing and web asset creation.
• Data & Analytics: Working knowledge of GA4, GTM, and web testing platforms.

Responsibilities

• Own day-to-day management, architecture, and optimization of the corporate website to maximize inbound lead capture, demo requests, and pipeline velocity.
• Build, manage, and update site pages using WordPress, and configure forms and tracking integrated with HubSpot.
• Design, execute, and analyze continuous A/B and multivariate tests on high-value landing pages, forms, and CTAs.
• Monitor conversion metrics, user behavior, and multi-channel attribution with Marketing Operations to improve pipeline contribution.

Skills

B2B digital marketing

Web management

CRO

WordPress

HubSpot

Figma

GA4

GTM

Data analytics

Tools

WordPress

HubSpot

Figma

Job description

ThreatDown is a leader in elite Managed Detection and Response (MDR), purpose-built to empower resource-constrained security teams with high-efficacy protection, without the complexity. As attacks grow faster and more automated, ThreatDown pairs proprietary AI and threat research with analyst judgment to deploy in minutes to deliver high-efficacy protection. Recognized by MRG Effitas, AVLab, and G2, ThreatDown scales security operations to intercept sophisticated attacks at the speed of modern threats. At ThreatDown, you’ll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely. If you're ready to make a real impact in cybersecurity, we’d love to meet you.

ThreatDown is looking for..

A conversion-obsessed, hands-on Digital Marketing Manager to own our corporate website as our primary global demand generation and pipeline engine. In this role, you will act as the operational owner of our web ecosystem, transforming traffic from paid and organic channels into qualified inbound pipeline.

Operated with high autonomy, you will manage web optimization, landing page creation, and Conversion Rate Optimization (CRO) experiments. You will directly handle UX design and wireframing in Figma , while building and managing high-performing web journeys across WordPress and HubSpot .

What You Will Do:

• Website as a Demand Engine: Own the day-to-day management, architecture, and optimization of the corporate website to maximize inbound lead capture, demo requests, and pipeline velocity.
• Web CMS & Form Management (WordPress & HubSpot): Build, manage, and update site pages using WordPress, and configure forms, tracking, and conversion paths integrated seamlessly with HubSpot.
• Conversion Rate Optimization (CRO) & Testing: Design, execute, and analyze continuous A/B and multivariate tests on high-value landing pages, forms, and CTAs to drive down acquisition costs.
• Web Analytics & Attribution: Monitor conversion metrics, user behavior, and multi-channel attribution flows in partnership with Marketing Operations, providing actionable insights on traffic quality and pipeline contribution.

Skills You'll Need to Have:

• Experience: 5+ years of B2B digital marketing experience with demonstrated focus on web management, CRO, and website-led demand generation within high-growth B2B tech, SaaS, or cybersecurity.
• Commercial Mindset: Strong understanding of B2B buyer journeys, lead qualification, and inbound pipeline mechanics. Cybersecurity industry experience a plus.
• Advanced, hands-on proficiency in WordPress (CMS, page builders, site architecture).
• Deep expertise in HubSpot (Marketing Hub, forms, landing pages, tracking).
• Solid practical skills in Figma for rapid UX/UI wireframing and web asset creation.
• Data & Analytics: Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and web testing platforms.
• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• An opportunity to do something great for yourself and the world!

(Benefits and Perks subject to change by country/region)

Legal Language:

(US Employees Only)

Applicants have rights under the Federal Employment Laws:

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations.

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.