Flexible Digital Acquisition Lead – Fundraising Growth

Amnesty International Ireland; Dublin; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Annual leave

Pension

Sick leave

Family leave

Flexible working

Purpose-driven work

Learning & development

Team culture

Job summary

Amnesty International Ireland is seeking a highly motivated Digital Acquisition Lead to help us grow, connect and engage our movement through paid digital marketing. Your primary goal will be to acquire new supporters, members and donors, and to grow sustainable fundraising income that enables Amnesty International to deliver meaningful human rights impact.

This is a fundraising role at its core: success will be measured by supporter and income growth, not just campaign delivery.

Qualifications

• Proven track record of raising income through digital fundraising or donor acquisition campaigns.
• Experience developing, implementing and optimising digital acquisition campaigns using paid media on Meta, LinkedIn and Google Ads.
• Experience with online fundraising platforms and CRM data integration.
• Strong email marketing knowledge and donor journey best practices.
• Experience with conversion funnel optimisation and testing.
• Ability to analyse web and social analytics and extract actionable insights.

Responsibilities

• Digital supporter and donor acquisition across Meta, LinkedIn, X, TikTok, Google Search/Display and other channels.
• Design and implement digital fundraising journeys to drive donations and donor value.
• Lead digital fundraising strategy with targets and budgeting in collaboration with the Director of Fundraising.
• Test and optimise creative propositions; report results to the team.
• Identify and engage social influencers to support growth efforts.
• Collect and report on KPIs across web, social listening and CRM.
• Implement welcome email journeys for major campaigns.
• Manage online fundraising platforms (iDonate, JustGiving, Enthuse) and ensure data flows into CRM.
• Review activity and provide recommendations to improve performance.
• Provide tactical digital advice to colleagues and partners.

Skills

Digital fundraising

Donor acquisition

Paid media

Meta ads

LinkedIn ads

Google Ads

Email marketing

CRM integration

Analytics

A/B testing

Budget management

Stakeholder comms

Tools

iDonate

JustGiving

Enthuse

Job description

Amnesty International Ireland is seeking a highly motivated Digital Acquisition Lead to help us grow, connect and engage our movement through paid digital marketing. Your primary goal will be to acquire new supporters, members and donors, and to grow sustainable fundraising income that enables Amnesty International to deliver meaningful human rights impact.

This is a fundraising role at its core: success will be measured by supporter and income growth, not just campaign delivery.