Digital Acquisition Lead

Amnesty International Ireland; Dublin; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Annual leave

Pension

Sick leave

Family leave

Flexible working

Purpose-driven work

Learning & development

Team culture

Job summary

Amnesty International Ireland is seeking a highly motivated Digital Acquisition Lead to help us grow, connect and engage our movement through paid digital marketing. Your primary goal will be to acquire new supporters, members and donors, and to grow sustainable fundraising income that enables Amnesty International to deliver meaningful human rights impact.

This is a fundraising role at its core: success will be measured by supporter and income growth, not just campaign delivery.

Qualifications

• Proven track record of raising income through digital fundraising or donor acquisition campaigns.
• Experience developing, implementing and optimising digital acquisition campaigns using paid media on Meta, LinkedIn and Google Ads.
• Experience with online fundraising platforms and CRM data integration.
• Strong email marketing knowledge and donor journey best practices.
• Experience with conversion funnel optimisation and testing.
• Ability to analyse web and social analytics and extract actionable insights.

Responsibilities

• Digital supporter and donor acquisition across Meta, LinkedIn, X, TikTok, Google Search/Display and other channels.
• Design and implement digital fundraising journeys to drive donations and donor value.
• Lead digital fundraising strategy with targets and budgeting in collaboration with the Director of Fundraising.
• Test and optimise creative propositions; report results to the team.
• Identify and engage social influencers to support growth efforts.
• Collect and report on KPIs across web, social listening and CRM.
• Implement welcome email journeys for major campaigns.
• Manage online fundraising platforms (iDonate, JustGiving, Enthuse) and ensure data flows into CRM.
• Review activity and provide recommendations to improve performance.
• Provide tactical digital advice to colleagues and partners.

Skills

Digital fundraising

Donor acquisition

Paid media

Meta ads

LinkedIn ads

Google Ads

Email marketing

CRM integration

Analytics

A/B testing

Budget management

Stakeholder comms

Tools

iDonate

JustGiving

Enthuse

Job description

• Annual leave: 20 days per year, plus 5 office closure days and public holidays
• Pension: 6% employer contribution to a contributory pension scheme
• Sick leave: Paid sick leave scheme
• Family leave: Paid maternity and paternity leave above statutory minimum
• Flexible working: Flexible start and finish times to suit your schedule
• Purpose-driven work: Play a direct role in funding and growing one of the world’s leading human rights organisations
• Learning & development: Annual L&D budget plus access to Amnesty International’s global digital expertise and resources
• Team culture: A collaborative, passionate team committed to making a difference

About the Role

We are looking for a highly motivated and passionate Digital Acquisition Lead to help us grow, connect and engage our movement through paid digital marketing. Your primary goal will be to acquire new supporters, members and donors, and to grow sustainable fundraising income that enables Amnesty International to deliver meaningful human rights impact.

This is a fundraising role at its core: success will be measured by supporter and income growth, not just campaign delivery. You will be responsible for implementing and optimising paid media campaigns targeting Amnesty International’s key growth markets, ensuring all digital acquisition activity is tested, tracked and reported effectively. You will work closely with the Director of Fundraising and collaborate with Amnesty International’s HQ team, who provide light-tough centralised support across digital tools, campaign frameworks and best practice guidance.

Main Responsibilities

• Digital supporter and donor acquisition: implement digital user journeys that deliver cost-efficient membership, supporter and donation acquisition across Meta, LinkedIn, X, TikTok, Google Search and Display, and other relevant channels in line with agreed income and supporter growth targets.
• Digital fundraising: devise and implement digital fundraising user journeys – including appeals, campaigns and regular giving asks – that result in cost-efficient donations and long-term donor value.
• Fundraising planning and strategy: play a lead role in shaping Amnesty International Ireland’s digital fundraising strategy, working closely with the Director of Fundraising to set targets, forecast income and prioritise investment across channels.
• Creative testing and reporting: ensure creative propositions are pre-tested and tracked, with results presented and shared across the wider movement.
• Influencer recruitment: use social insight tools to identify and engage top-tier social influencers who can support Amnesty International’s growth efforts.
• Analytics and reporting: collate and report on web, social listening and CRM KPIs, including fundraising performance metrics (cost per acquisition, donor value, retention), to track performance and inform decision-making.
• Email marketing: implement welcome email journeys for all significant supporter acquisition campaigns.
• Website and platform management: manage online fundraising platforms (e.g. iDonate, JustGiving, Enthuse) for donation pages and campaigns, and maintain Amnesty International Ireland’s website, ensuring supporter and donation data flows accurately into the CRM.
• Review and optimisation: periodically review digital fundraising, marketing and engagement activity and produce clear recommendations for improvement, supporting the implementation of agreed changes.
• Advice and support: provide tactical digital advice to colleagues and digital partners on supporter acquisition tools and techniques.
• Market awareness: stay current with digital marketing trends, and identify innovative ways to evolve our acquisition and income-generation practices.
• Campaign contribution: contribute to marketing and communications plans that promote our human rights work and fundraising campaigns.
• Any other duties as required by Amnesty International Ireland.

About You – Essential

• Proven track record of raising income through digital fundraising or donor acquisition campaigns, ideally within a membership, NGO, charity or non-profit environment.
• Proven experience developing, implementing and optimising digital supporter, donor or customer acquisition campaigns, specifically using paid media on Meta, LinkedIn and Google Ads.
• Experience using online fundraising platforms (e.g. iDonate, JustGiving, Enthuse) to manage donation pages and campaigns, and working with website data integration into CRM systems.
• Strong knowledge of email marketing platforms and welcome/donor journey best practices.
• Experience with conversion funnel optimisation and A/B or multivariate testing (Google Analytics, Optimizely, VWO or similar).
• Ability to analyse and report on web and social analytics, drawing actionable insight around conversion, donor behaviour and fundraising performance.
• Excellent written and verbal English, with the ability to write clearly and concisely for multiple digital audiences and high standards of accuracy.
• Strong communication and collaboration skills across a diverse range of stakeholders including designers, developers and data analysts.
• Flexible, organised and able to prioritise a varied workload.
• Experience managing paid media or acquisition budgets, including forecasting spend and return on investment.
• Existing interest in or commitment to human rights principles.

Amnesty International Ireland is an equal opportunities employer. We welcome applications from all qualified candidates regardless of background, identity or circumstance. This is a full-time permanent position of 35 hours per week.

Closing date for applications is Friday 7 th August 2026. Early applications are encouraged, as the position may be filled before this date.