Digital Marketing Executive

Collins McNicholas Group; Ireland; On-site; EUR 42,000 - 52,000; Full time

Job summary

Collins McNicholas Group seeks an experienced Digital Marketing Executive for a not-for-profit organisation based in Cork. This full-time, permanent role is based onsite.

Reporting to the CEO, you will plan, implement, analyse and report on the digital marketing engagement strategy to engage stakeholders and support fundraising, awareness and organisational objectives.

Qualifications

• Proven experience in a digital marketing role.
• Experience in not-for-profit or purpose-led sector.
• Strong digital strategy and multi-channel delivery.
• Experience with website content management.
• Knowledge of SEO principles.
• Experience with email marketing and segmentation/automation.
• Experience with social media ads and analytics.
• Strong organisational and project management skills.

Responsibilities

• Own and deliver digital and e-commerce marketing strategy.
• Develop campaigns for fundraising, awareness, and objectives.
• Manage and optimise website content and SEO.
• Create digital content: copy, graphics, videos, and photography.
• Oversee online income streams (donations, raffles, merchandise, etc.).
• Plan and manage social media content and paid digital advertising.
• Monitor, analyse, and report on digital performance against KPIs.
• Design and produce marketing materials and train fundraising branches.

Skills

Digital marketing

Not-for-profit sector

Campaign planning

SEO

Email marketing

Social media advertising

Analytics

Project management

Job description

We have an exciting opportunity for an experienced Digital Marketing Executive to join a well-known not-for-profit organisation based in Cork. Reporting to the CEO, you will be responsible for planning, implementing, analysing and reporting on the digital marketing engagement strategy to engage varying stakeholders. This is a full-time, permanent role and will be based onsite.

Key Responsibilities:

• Own and deliver the organisation's digital and e-commerce marketing strategy, driving performance, innovation, and continuous improvement.
• Develop digital campaigns and strategies that support fundraising, awareness, and organisational objectives.
• Manage and optimise website content, user experience, SEO, stakeholder access, and GDPR compliance.
• Create engaging digital content, including copy, graphics, videos, and photography, to support campaigns and communications.
• Oversee all online income streams (e-commerce, donations, raffles, merchandise, and digital fundraising), monitoring performance and growth opportunities.
• Plan, create, manage, and evaluate social media content and paid digital advertising across multiple platforms.
• Monitor, analyse, and report on digital performance against KPIs, implementing improvements to maximise results.
• Design and produce marketing materials and provide digital training and support to fundraising branches and stakeholders.

Requirements:

• Proven experience in a digital marketing role, ideally with direct response marketing experience within the not-for-profit or purpose-led sector.
• Strong working knowledge of digital strategy, campaign planning, and multi-channel delivery.
• Experience managing or collaborating on website content and development.
• Good understanding of SEO principles and how to apply them.
• Experience running email marketing campaigns, ideally using segmentation or automation tools.
• A solid grasp on how e-commerce platforms work and how to increase online sales.
• Experience running social media ad campaigns and confidence in using analytics platforms.
• Strong organisational and project management skills.