EMEA Field Marketing Lead - AI & Edge

Armada; Dublin; Hybrid; EUR 110,000 - 160,000; Full time

Job summary

Armada is seeking a Senior Field Marketing Manager to plan and execute EMEA field marketing programs that convert regional priorities into high-impact events and campaigns. You will spend significant time in market, partner with Sales to drive pipeline, and elevate Armada's presence in priority markets across the region.

The role emphasizes hands-on execution, detailed event planning, and close collaboration with Sales, Product Marketing, and Partnerships to deliver measurable business outcomes

Qualifications

• 10+ years of B2B field marketing, demand generation or experiential marketing experience.
• Proven success building EMEA programs that generate pipeline and engage senior decision-makers.
• Deep experience partnering with regional Sales to translate territory plans into focused marketing programs.
• Strong event and executive engagement expertise across multiple EMEA markets, from intimate C-suite programs to major industry conferences.
• Data-driven approach to planning and measurement, with fluency in pipeline reporting, attribution, account engagement, and budget optimization.
• Excellent project management and communication skills, with the ability to lead cross-functional workstreams and manage multiple programs at once.
• Willingness and ability to travel approximately 60 percent across EMEA and internationally.

Responsibilities

• Translate the annual EMEA field marketing plan into a detailed calendar of programs, campaigns, owners, milestones, target accounts, and follow-up actions aligned to territory priorities and pipeline goals.
• Execute integrated regional campaigns across events, executive programs, account-based marketing, digital, content, and partner channels to engage priority accounts throughout the buyer journey.
• Own regional performance reporting, including pipeline sourced, revenue influenced, account engagement, progression, and cost per outcome; use insights to optimize the portfolio continuously.
• Personally plan and deliver Armada's EMEA field event portfolio, including the Sovereign AI Tour, executive dinners, roundtables, roadshows, third-party conferences, partner activations, and customer programs.
• Partner with the Dublin Experience Center team to develop customer briefings and regional executive programs that accelerate strategic opportunities and deepen relationships.
• Evaluate third-party event investments against audience fit, business relevance, brand alignment, and expected return; recommend where Armada should participate, sponsor, speak, or decline.
• Work side by side with EMEA Sales teams to build target lists, drive attendance, prepare account teams, run on-site engagement, and ensure timely follow-up against shared pipeline outcomes.
• Partner with Product Marketing, Corporate Marketing, Communications, Partnerships, Customer Marketing, and Experiential Marketing to bring campaigns and launches to life in the region.
• Build regional enablement plans so Sales and executive teams have the messaging, target lists, follow-up motions, and content needed to convert engagement into opportunity.
• Work with content and creative teams to capture customer stories, executive perspectives, photography, and video that extend the value of each program beyond the room.
• Own day-to-day budget management for EMEA field programs, including estimates, purchase orders, invoices, accruals, reconciliations, and forecast updates.
• Manage agencies, venues, production partners, and other vendors, including selection, negotiation, scopes of work, timelines, and quality control.
• Build and maintain program briefs, workback plans, run-of-show documents, staffing plans, attendee communications, and post-program reporting for every activation.
• Travel to and lead programs on site, resolving issues quickly and maintaining a high bar for the customer, partner, and executive experience.

Skills

B2B marketing

Demand generation

Experiential marketing

Executive engagement

Campaign management

Budget management

Cross-functional

Event planning

Job description

Armada is seeking a Senior Field Marketing Manager to plan and execute EMEA field marketing programs that convert regional priorities into high-impact events and campaigns. You will spend significant time in market, partner with Sales to drive pipeline, and elevate Armada's presence in priority markets across the region.

The role emphasizes hands-on execution, detailed event planning, and close collaboration with Sales, Product Marketing, and Partnerships to deliver measurable business outcomes