EMEA Field Marketing Strategist

Tines; Dublin; Hybrid; EUR 55,000 - 85,000; Full time

Job summary

Tines, Ireland-based cybersecurity automation company, is seeking an International Marketing Programs Specialist to drive regional campaigns across EMEA & APAC. You will partner with regional Sales teams to build programs that generate pipeline and raise brand awareness, working closely with Demand Generation, Product Marketing, Brand, and Partnerships.

The role requires 2–4 years in B2B field or regional marketing, strong event planning skills, and a data-driven approach to measuring ROI.

Qualifications

• 2–4 years in B2B field marketing, regional marketing, or event marketing.
• Experience in SaaS or enterprise technology environments.
• Proven ability to support pipeline generation through field marketing programs, events, sponsorships, and integrated campaigns.
• Experience collaborating with Sales teams, including Account Executives, XDRs, and regional Sales leadership.
• Data-driven approach to marketing with ability to measure campaign performance and ROI.

Responsibilities

• Partner closely with regional Sales teams within EMEA across DACH, Benelux, and Rest of EMEA to build, shape, and scale impactful field marketing programs that drive market growth, brand awareness, and pipeline generation.
• Support the development and execution of regional field marketing strategies tailored to the opportunities and needs of each market.
• Plan and execute high-impact Tines-hosted experiences, including executive roundtables, customer events, workshops, and community-building initiatives.
• Manage regional third-party conferences, trade show sponsorships, and partner-led events with measurable pipeline impact.
• Collaborate with regional Sales leadership and Account Executives on quarterly marketing planning, account targeting, and territory-specific initiatives that support pipeline creation and acceleration.
• Work with XDRs and Partner Sales Managers to coordinate pre- and post-event engagement, attendee recruitment, and campaign activation.
• Partner with Demand Generation, Product Marketing, Brand, Customer Marketing, and Partnerships to deliver integrated, localized marketing campaigns.
• Identify opportunities to build Tines' presence in emerging markets and test new approaches to audience engagement and pipeline generation.
• Develop scalable Field Marketing processes, playbooks, and best practices across EMEA.
• Track, analyze, and report on KPI like MQLs and pipeline influenced.
• Maintain a consistently high standard of execution across regional events, campaigns, and customer-facing experiences.

Skills

Field marketing

Regional marketing

Event planning

Campaign management

Cross-functional teamwork

Data-driven marketing

SaaS marketing

Education

Bachelor's degree in Marketing

Tools

Salesforce

HubSpot

Gong

Goldcast

Dato

Job description

Tines, Ireland-based cybersecurity automation company, is seeking an International Marketing Programs Specialist to drive regional campaigns across EMEA & APAC. You will partner with regional Sales teams to build programs that generate pipeline and raise brand awareness, working closely with Demand Generation, Product Marketing, Brand, and Partnerships.

The role requires 2–4 years in B2B field or regional marketing, strong event planning skills, and a data-driven approach to measuring ROI.