Ecommerce & Digital Marketing Manager - Luxury Retail

Excel Recruitment; Dublin; On-site; EUR 63,000 - 77,000; Full time

Benefits offered by this job

Life assurance

Job summary

Luxury retail brand in Dublin City Centre seeks an Ecommerce & Digital Marketing Manager to drive the digital and ecommerce strategy end‑to‑end, delivering brand growth and revenue targets across paid, organic, email, and website channels.

The role requires hands‑on execution, strong analytics, and CRM/AI capabilities to enhance customer journeys and in‑store visits. On-site, full‑time position with a competitive package including life assurance.

Qualifications

• Minimum 2 years’ experience in digital and e‑commerce marketing.
• Proven track record of growing revenue in‑store and online through digital campaigns.
• Strong proficiency with Meta Ads, Google Ads, email marketing platforms, and CRM tools.
• Practical experience using AI tools in a marketing context: content generation, ad targeting, analytics, or personalisation.
• Analytically strong: able to build and interpret performance dashboards, run A/B tests, and make data‑informed decisions.

Responsibilities

• Develop and deliver a comprehensive digital marketing and e-commerce strategy that supports brand growth, customer acquisition, and revenue targets.
• Lead all digital channels, ensuring a premium brand presence across paid media, social platforms, email marketing, search, and website content.
• Drive qualified traffic and customer engagement through targeted campaigns designed to increase both online sales and in‑store visits.
• Manage and optimise the company website, focusing on customer experience, content quality, merchandising, conversion rates, and overall performance.
• Identify opportunities to grow e‑commerce sales while creating a seamless connection between the online and in‑store customer journey.

Skills

Digital marketing

E-commerce

CRM tools

Meta Ads

Google Ads

Email marketing

Analytics

AI tools in marketing

Tools

HubSpot

Job description

Ecommerce & Digital Marketing Manager – Luxury Retail (AM000EDPS) Dublin City Centre, Republic of Ireland

Ecommerce & Digital Marketing Manager – Luxury Retail

I am looking for an experiencedDigital Marketing & E-Commerce Managerto join one of Ireland's most prestigious luxury retail brands; they have 3 stores in Dublin City Centre.

*** Please note No Hybrid and this job is based full time in their Dublin City office***

They are embarking on a new stage of growth and a new website launch, and with this they are looking for a strong results driven Ecommerce Manager; I am looking for someone who can make a real impact!!

You will draw on previous experience and results to show how you can bring value to the business and increase revenue.

Combining strategic thinking with hands‑on execution, you will own the digital presence end‑to‑end: brand and campaign strategy, paid and organic channels, website performance, and e‑commerce revenue.

This is a lovely opportunity for a commercially driven marketing leader to shape the digital future and convert luxury clients both online and in‑store.

A fantastic opportunity for aDigital Marketing & Ecommerce Managerto shape this role and really make it your own.

Salary and Package:

• Up to €70k but must reflect level of experience
• Life assurance

Responsibilities for the job ofE-Commerce & Digital Marketing Manager:

• Develop and deliver a comprehensive digital marketing and e-commerce strategy that supports brand growth, customer acquisition, and revenue targets.
• Lead all digital channels, ensuring a consistent and premium brand presence across paid media, social platforms, email marketing, search, and website content.
• Drive qualified traffic and customer engagement through targeted campaigns designed to increase both online sales and in‑store visits.
• Manage and optimise the company website, focusing on customer experience, content quality, merchandising, conversion rates, and overall performance.
• Identify opportunities to grow e‑commerce sales while creating a seamless connection between the online and in‑store customer journey.
• Utilise customer data, analytics, and market insights to improve campaign effectiveness, audience engagement, and return on investment.
• Develop and execute CRM and email marketing initiatives that support customer retention, repeat purchases, and long‑term brand loyalty.
• Monitor marketing performance through regular reporting and provide actionable recommendations to enhance results across all channels.
• Collaborate with internal stakeholders, external agencies, and technology partners to ensure all digital activity aligns with commercial objectives and brand standards.
• Champion innovation by exploring and implementing AI‑powered technologies that improve efficiency, content development, audience targeting, and marketing performance.
• Stay informed on emerging digital trends, consumer behaviours, and best practices within luxury retail, bringing new ideas and opportunities to the business.

Ideal requirements for the job ofE-Commerce & Digital Marketing Manager:

• Minimum 2 years’ experience in digital and e‑commerce marketing
• Proven track record of growing revenue in‑store and online through digital campaigns.
• Strong proficiency with Meta Ads, Google Ads, email marketing platforms, and CRM tools. HubSpot experience is a distinct advantage.
• Practical experience using AI tools in a marketing context: content generation, ad targeting, analytics, or personalisation.
• Analytically strong: able to build and interpret performance dashboards, run A/B tests, and make data‑informed decisions.
• Excellent creative judgement.
• A self‑starter who is equally comfortable building a strategy and personally executing it.
• Background in luxury, premium lifestyle, high‑end retail, or hospitality.

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