Director of Growth Marketing

Eidasolutions; Ireland; Remote; EUR 120,000 - 190,000; Full time

Benefits offered by this job

Remote working model

Job summary

EIDA is seeking a Director of Commercial Marketing to lead the end-to-end marketing function in a fast-moving SaaS environment. You will shape product positioning, messaging, and cross-channel campaigns to drive pipeline growth and market expansion.

The role demands a strategic marketer who can translate complex technology into compelling narratives, manage multi-format content, and build scalable marketing systems for international growth.

Qualifications

• 6–10+ years of strategic B2B marketing experience in SaaS/tech environments.
• Proven track record in commercial and product marketing, demand generation and full-funnel growth.
• Experience leading product launches and cross-functional go-to-market initiatives.
• Exceptional content strategy and communication skills for translating complex tech into compelling messaging.
• Strong expertise in content marketing, SEO, digital campaigns and lifecycle marketing.

Responsibilities

• Lead end-to-end commercial marketing strategy and GTM leadership across functions.
• Partner with sales, product, customer success and leadership to align marketing with growth objectives.
• Own marketing roadmap focused on pipeline, adoption, engagement, and expansion.
• Translate goals into actionable, measurable plans with clear metrics.
• Collaborate with external partners/agencies for campaigns and digital programs.
• Ensure messaging consistency across website, campaigns, and sales materials.
• Lead product launch planning and post-launch performance analysis.
• Drive alignment between brand, product marketing, demand generation, and sales enablement.

Skills

Strategic marketing

Go-to-market leadership

Product marketing

Demand generation

Content strategy

Cross-functional collaboration

Data-driven decision making

ROI optimization

Brand alignment

Tools

SEO & content optimization

Campaign management

Job description

EIDA is seeking a Director of Commercial Marketing to lead the end-to-end marketing function in a fast-moving SaaS environment. You will shape product positioning, messaging, and cross-channel campaigns to drive pipeline growth and market expansion.

The role demands a strategic marketer who can translate complex technology into compelling narratives, manage multi-format content, and build scalable marketing systems for international growth.