Digital Sales Lead

eir Ireland; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

eir Ireland is seeking a Digital Sales Lead to own the conversion of digital demand into revenue within the SME Sales team. You will qualify inbound inquiries, manage outbound campaigns, and collaborate with Marketing and Sales Specialists to build a robust pipeline.

You will monitor performance, manage renewals, and deliver regular reports on pipeline health and opportunities. This role requires a data-driven mindset, strong communication, and a proactive approach to achieve targets.

Qualifications

• 5 years of digital sales experience or digital marketing with B2B focus; SME experience preferred.
• Proven track record of managing a fast-moving pipeline with strong qualification.
• Hands-on experience running outbound campaigns (email, LinkedIn) and paid search activity.

Responsibilities

• Convert inbound digital engagement into sales pipeline by qualifying and following up on leads.
• Drive outbound prospecting and demand generation across campaigns and paid channels.
• Produce pipeline and renewal reports, track lead volumes and conversion rates, and monitor renewals.

Skills

Digital sales

CRM experience

Outbound campaigns

Forecasting

Communication

Tools

Dynamics 365

Job description

Role Title

Digital Sales Lead

Business Area

Sales MID & SME

About This Role

eir Business is the B2B division of eir and one of Ireland's leading providers of telecommunications, technology, cloud, cybersecurity, managed IT and workplace solutions. Supporting organisations of all sizes, from SMEs to large enterprises and public sector bodies, eir Business delivers secure, end-to-end connectivity and digital transformation services that help customers operate more efficiently, securely and effectively. Leveraging Ireland's largest mobile network, extensive fixed-line infrastructure, cloud capabilities and 24/7 expert support, eir Business partners with customers to design, implement and manage technology solutions that enable innovation, productivity and business growth.

Why This Role

We’re looking for a driven Digital Sales Lead to own the conversion of digital demand into revenue. Sitting within the Small, Medium Enterprise (SME) Sales team, and working closely with Marketing, this role will be critical link between digital engagement and the sales pipeline, qualifying and converting inbound enquiries, generating new opportunities through outbound activity and digital advertising campaigns, and protecting our existing SME revenue base through proactive renewal management.

This is a target-carrying role, ideal for someone who is commercially driven, moves fast, and enjoys turning data and activity into closed business

Expectations From The Role

Convert Inbound Digital Engagement into Sales Pipeline

• Manage, qualify and follow up on inbound website enquiries and campaign-generated leads
• Hand off qualified opportunities to Sales Specialists and Account Managers with clear context, urgency and next steps
• Own lead response times and follow-up discipline to maximise conversion from enquiry to pipeline

Drive Outbound Prospecting & Demand/Lead Generation

• Plan and run outbound email and LinkedIn campaigns to generate qualified opportunities across our portfolio
• Manage paid search and digital advertising activity (LinkedIn, Meta platforms) to drive awareness, consideration and leads into the funnel
• Deliver renewal outreach across the SME base, working proactively ahead of contract end dates to protect existing revenue

Report on Pipeline and Renewal Performance

• Monitor lead volumes and conversion rates across inbound and outbound activity
• Track upcoming SME renewals and flag expansion or at-risk opportunities to Account Managers
• Produce regular pipeline and renewal reports, identifying trends to optimise targeting and activity
• SME renewal retention rate (%) across the managed portfolio
• Lead response time and conversion rate from enquiry to qualified opportunity

Requirements For A Successful Application

• 5 years experience in digital sales, or digital marketing role with a B2B focus; SME experience an advantage
• A track record of managing a fast-moving pipeline with strong qualification and follow-up discipline
• Hands-on experience running outbound campaigns (email, LinkedIn) and paid search activity
• Confidence using a CRM (Dynamics 365 or similar) to track opportunities, renewals and activity
• Comfortable working to targets, forecasting and reporting on performance
• Highly organised and proactive, with strong communication skills and the ability to build trust quickly with customers, Sales Specialists and Account Managers.

Others

About Eir

Our purpose is to connect for a better Ireland.

Our ambition is to be the number one choice for telecommunications and technology solutions, delivering for our customers today and into the future.

Our new values and behaviours reflect both who we are and who we strive to become. They are the way that we bring our purpose to life in eir.

We are committed to creating an inclusive and supportive work environment. If you require any reasonable adjustments during the application or interview process, please let us know, and we will work with you to meet your needs.

If successful in the interview process, eir reserves the right to conduct appropriate suitability checks in relation to prospective employees including but not limited to reference checking and/or other searches using publicly available information.