Digital Marketing Specialist

VHI; Dublin; Hybrid; EUR 52,000 - 68,000; Full time

Benefits offered by this job

Health insurance

Pension

Training and development

Sports club

Income protection

Job summary

Vhi is seeking a Digital Marketing Specialist to join the marketing team on a full-time, fixed-term 12-month contract based at Abbey Street, Dublin 1. This hybrid role offers the opportunity to drive Vhi’s content marketing and strengthen its digital brand presence across social and other channels.

You will lead content strategy, partner with the marketing team and agencies, manage the content calendar, and oversee social media performance with a focus on brand integrity and engagement.

Qualifications

• Bachelor-level or higher in marketing, communications or related field.
• 4+ years of proven digital marketing experience.
• Strong understanding of the full digital marketing ecosystem.
• 4+ years in community management for a large brand.

Responsibilities

• Lead Vhi’s content marketing strategy and develop a robust content repository.
• Lead development and implementation of Vhi’s brand social strategy with clear pillars.
• Collaborate with stakeholders, manage content calendar and optimise social goals.
• Work with agencies to plan digital media for brand and content campaigns within budget.
• Provide digital expertise for ATL brand campaigns and high platform proficiency.
• Manage daily social media presence and community management with swift issue escalation.
• Utilise community management experience to train team members and improve processes.
• Produce monthly social reports and provide insights on social dynamics and issues.
• Partner with performance marketing to ensure brand integration across campaigns.
• Cultivate strong agency relationships and oversee contributions to digital campaigns.
• Analyze campaign performance and drive necessary optimisations.
• Oversee delivery of running and sponsorship campaigns with a focus on digital assets.

Skills

Content marketing strategy

Social media management

Community management

Stakeholder collaboration

Education

Third-level qualification in marketing/communications

Job description

Role Title: Digital Marketing Specialist

Location: Abbey Street, Dublin 1 (Hybrid)

Contract: Fixed term (1 year), Full time

Vhi is seeking a Digital Marketing Specialist to join the team on a full-time, fixed-term 12-month contract. Based in Abbey Street Dublin 1, this is a hybrid role offering an excellent opportunity to make a meaningful impact within a dynamic marketing team.

The Digital Marketing Specialist will work directly with the Digital Marketing Manager and wider Marketing team. They will be responsible for leading the Vhi Content marketing strategy and enhancing Vhi’s digital brand presence across social media and other digital media touchpoints

Benefits:

Competitive salary, pension, health insurance for you and your family, income protection in the event of illness, ongoing training and developmentand sports and social club.

What you will do:

• Lead Vhi’s content marketing strategy, collaborating with experts for an unparalleled content repository aligned with health services.


• Lead the development and implementation of Vhi’s brand social strategy, shaping key content pillars for Vhi to promote a compelling brand narrative.


• Collaborate with stakeholders, manage content calendar, and leverage platform expertise to achieve social media goals.


• Work with agencies to strategically plan digital media for brand and content campaigns, ensuring effective execution with budget precision.


• Provide digital expertise for ATL brand marketing campaigns, leveraging a high level of platform expertise.


• Manage Vhi’s daily social media presence, leading community management with a nuanced understanding of brand sentiment and swift escalation of issues to key business stakeholders.


• Utilise extensive community management experience to train team members, resulting in an efficient team framework.


• Manage monthly social reporting, offer valuable insights into social media dynamics for Vhi and outline consumer issues.


• Work closely with the performance marketing specialist to oversee brand aspects of multiline campaigns - ensuring seamless brand integration and optimal performance across all campaigns.


• Cultivate strong relationships with agency partners, overseeing contributions to digital campaigns for successful collaboration.


• Analyse campaign performance, collaborating with internal and external stakeholders to implement necessary optimisations for best results.


• Manage the delivery of running and sponsorship campaigns with a focus on digital assets, contributing to the overarching goal of participation and brand attribution.

What you need to be successful:

• Holds a third-level qualification in marketing/communications/related field.


• Demonstrates 4+ years of proven experience in digital marketing.


• Exhibits a profound understanding of the entire digital marketing ecosystem.


• Brings 4+ years of hands‑on experience in community management for a large brand.


• Shows extensive experience in successfully managing and collaborating with creative and media agencies.


• Has a robust understanding of content marketing strategies and implementation.


• Establishes and nurtures strong relationships, demonstrating extensive experience in end-to-end project management.


• Thrives in multidisciplinary team settings, with a track record of successful stakeholder engagement.


• Excels in fast paced and changing environments, showcasing agility.


• Demonstrated alignment to Vhi values.

Sustainability

At Vhi, we believe that the health of people and the health of the planet are interconnected. That’s why we’re on a journey towards an integrated model of healthcare that puts people and the planet at its heart.

Our Commitment to Inclusion and Accessibility

At Vhi, we are on a continuous journey to build an inclusive and diverse workplace where everyone feels valued and respected. We welcome applications from individuals of all backgrounds, experiences, abilities, and perspectives. We are committed to providing reasonable accommodations at every stage of the recruitment process for candidates with disabilities, neurodivergence, or medical conditions. If you require an accommodation, please contact [e-mail], and a member of our recruitment team will be in touch via email.

Any information you provide will be treated confidentially within the recruitment team and used solely for the purpose of determining and providing appropriate accommodations during the application and recruitment process.

Vhi is an equal opportunities employer

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