Digital Content & Social Marketing Specialist (Hybrid Dublin)

VHI; Dublin; Hybrid; EUR 52,000 - 68,000; Full time

Benefits offered by this job

Health insurance

Pension

Training and development

Sports club

Income protection

Job summary

Vhi is seeking a Digital Marketing Specialist to join the marketing team on a full-time, fixed-term 12-month contract based at Abbey Street, Dublin 1. This hybrid role offers the opportunity to drive Vhi’s content marketing and strengthen its digital brand presence across social and other channels.

You will lead content strategy, partner with the marketing team and agencies, manage the content calendar, and oversee social media performance with a focus on brand integrity and engagement.

Qualifications

• Bachelor-level or higher in marketing, communications or related field.
• 4+ years of proven digital marketing experience.
• Strong understanding of the full digital marketing ecosystem.
• 4+ years in community management for a large brand.

Responsibilities

• Lead Vhi’s content marketing strategy and develop a robust content repository.
• Lead development and implementation of Vhi’s brand social strategy with clear pillars.
• Collaborate with stakeholders, manage content calendar and optimise social goals.
• Work with agencies to plan digital media for brand and content campaigns within budget.
• Provide digital expertise for ATL brand campaigns and high platform proficiency.
• Manage daily social media presence and community management with swift issue escalation.
• Utilise community management experience to train team members and improve processes.
• Produce monthly social reports and provide insights on social dynamics and issues.
• Partner with performance marketing to ensure brand integration across campaigns.
• Cultivate strong agency relationships and oversee contributions to digital campaigns.
• Analyze campaign performance and drive necessary optimisations.
• Oversee delivery of running and sponsorship campaigns with a focus on digital assets.

Skills

Content marketing strategy

Social media management

Community management

Stakeholder collaboration

Education

Third-level qualification in marketing/communications

Job description

Vhi is seeking a Digital Marketing Specialist to join the marketing team on a full-time, fixed-term 12-month contract based at Abbey Street, Dublin 1. This hybrid role offers the opportunity to drive Vhi’s content marketing and strengthen its digital brand presence across social and other channels.

You will lead content strategy, partner with the marketing team and agencies, manage the content calendar, and oversee social media performance with a focus on brand integrity and engagement.