Digital Marketing Lead – Strategy & Campaigns

UNILIN; Ireland; Remote; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Fringe benefits

Career opportunities

Training options

Opportunities abroad

Job summary

Unilin is a fast-growing, profitable global group active internationally, driving innovation through people, technology and sustainable entrepreneurship.

As Digital Marketing Coordinator you will develop and execute digital campaigns, manage budgets and collaborate with country marketeers, the webmaster and our external agency to steer performance. A strong focus on lead generation, nurturing and analytics guides your daily work.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communication or related field.
• Minimum 3 years of experience in digital marketing roles.
• Solid understanding of content marketing, marketing automation and analytics.
• Experience working with digital budgets and external agencies.
• Strong organisational, analytical and stakeholder management skills.
• Experience within an international organization a plus.
• Fluent in English; other European languages are a plus.

Responsibilities

• Contribute to the development of Unilin’s digital marketing strategy and translate into annual and campaign plans across digital channels (web, email, social, paid).
• Lead the execution of digital campaigns with input from marketing coordinators regarding product groups and local market context.
• Evaluate digital campaign performances and allocate budget accordingly with internal stakeholders and external agencies.
• Lead and participate in projects such as lead generation and lead nurturing with sales and IT.

Skills

Digital marketing

Content marketing

Marketing automation

Analytics

Budget management

Stakeholder management

English fluency

Education

Bachelor’s or Master’s degree in Marketing/Communications

Job description

Unilin is a fast-growing, profitable global group active internationally, driving innovation through people, technology and sustainable entrepreneurship.

As Digital Marketing Coordinator you will develop and execute digital campaigns, manage budgets and collaborate with country marketeers, the webmaster and our external agency to steer performance. A strong focus on lead generation, nurturing and analytics guides your daily work.