Digital Marketing Executive

Abbey Travel; Ireland; Remote; EUR 45,000 - 65,000; Full time

Job summary

Abbey Travel is seeking a skilled digital marketer to drive campaigns for Budget Travel, Abbey Travel, and sister brands. You’ll own email, paid search, and social initiatives, shaping on‑site content and conversion while turning campaign data into actionable decisions.

You’ll work across brand content and SEO, manage budgets, and collaborate with teams to optimize performance. Travel/retail experience is a plus; a marketing degree or equivalent is preferred.

Qualifications

• At least 3 years' experience in a digital marketing role, agency or in‑house.
• Hands‑on experience with SEO/GEO, Google Ads and paid social campaigns.
• Strong copywriting skills, comfortable adapting tone across different brands.
• Working knowledge of GA4, Google Tag Manager, Google Ads and Meta/TikTok Ads Manager.
• Experience managing website content through a CMS.
• Confident working with data — comfortable building reports and managing budgets.
• Excellent communication skills and the ability to juggle multiple brands at once.
• Experience in travel, tourism, retail or e‑commerce is a strong advantage.
• A third‑level qualification in marketing, digital marketing or a related field, or equivalent experience.

Responsibilities

• Build and deliver email marketing campaigns, including segmentation and lifecycle messaging to drive repeat bookings.
• Contribute to Google Ads strategy (Search, Discover, YouTube) campaigns, including budget allocation, bidding strategy, keyword management, and ongoing optimisation.
• Run paid social campaigns on Meta and TikTok, from audience targeting and creative testing to performance analysis.
• Write and edit content marketing pieces — blog posts, destination guides and on‑site copy — across multiple retail brands.
• Contribute to content strategy, optimising for SEO/GEO, including keyword research, on-page improvements and technical fixes.
• Measure digital performance using a variety of Web analytics tools (Google Analytics, Matomo etc.).
• Track and report on performance across all digital channels, turning data into clear, actionable insights for the team.

Skills

Digital marketing strategy

Copywriting

Stakeholder communication

Data analysis

Brand management

Education

Third-level qualification in marketing

Tools

GA4

Google Tag Manager

Google Ads

Meta Ads Manager

TikTok Ads Manager

CMS

Job description

We're a leading Irish travel company, best known for two of the country's largest retail travel agencies - Budget Travel and Abbey Travel. Alongside these flagship brands, we also operate Escape2.ie, Breakaway.ie and BudgetAir.ie, amongst many other local travel agencies, like Mullingar Travel - giving Irish travellers a full range of package holidays, city breaks and flight deals.

Founded over 55 years ago and still family-owned, we've grown into Ireland's largest travel company overall, also providing corporate travel management for businesses across the country. Most recently, we were named Best Travel Management Company at the Irish Travel Industry Awards 2025, having also won Best Corporate Travel Agency in 2023 and 2024.

About the Role

Y'ou’ll join Club Travel's digital marketing team, working on digital marketing initiatives across our retail and corporate brands - primarily Budget Travel, Abbey Travel, Escape2.ie, Breakaway.ie and BudgetAir.ie. Y'ou’ll contribute and take ownership across multiple channels, including, email marketing, paid media and search, shape on‑site content and conversion, and turn campaign data into decisions the wider team can act on.

Key Responsibilities:

• Build and deliver email marketing campaigns, including segmentation and lifecycle messaging to drive repeat bookings
• Contribute to Google Ads strategy (Search, Discover, YouTube) campaigns, including budget allocation, bidding strategy, keyword management, and ongoing optimisation
• Run paid social campaigns on Meta and TikTok, from audience targeting and creative testing to performance analysis
• Write and edit content marketing pieces — blog posts, destination guides and on‑site copy — across multiple retail brands
• Contribute to content strategy, optimising for SEO/GEO, including keyword research, on-page improvements and technical fixes
• Measure digital performance using a variety of Web analytics tools (Google Analytics, Matomo etc.)
• Track and report on performance across all digital channels, turning data into clear, actionable insights for the team

What We're Looking For – Essential Experience

• At least 3 years' experience in a digital marketing role, agency or in‑house
• Hands‑on experience with SEO/GEO, Google Ads and paid social campaigns
• Strong copywriting skills, comfortable adapting tone across different brands
• Working knowledge of GA4, Google Tag Manager, Google Ads and Meta/TikTok Ads Manager
• Experience managing website content through a CMS
• Confident working with data — comfortable building reports and managing budgets
• Excellent communication skills and the ability to juggle multiple brands at once
• Experience in travel, tourism, retail or e‑commerce is a strong advantage
• A third‑level qualification in marketing, digital marketing or a related field, or equivalent experience

Why Club Travel

• A dynamic, collaborative environment within a leading travel company
• Opportunities to work across diverse and exciting travel brands
• Training, mentorship and real opportunities to grow your career
• A collaborative team spanning Corporate and Retail Travel, Consolidation, IT and Digital Marketing