Digital Communications Lead: Social, Email & CRM

Certa Ireland Ltd; Ireland; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid WFH

Job summary

Certa Ireland is seeking a Digital Communications Executive to lead our social media, email marketing, CRM communications, and content strategy. Reporting to the E-commerce Manager, you will craft engaging content and campaigns that connect with customers and employees while collaborating with Marketing, Sales, HR, IT and Operations to align with growth priorities.

You will drive brand storytelling across multiple channels, develop automated journeys, optimise on-site and email performance, and

Qualifications

• 4+ years in a digital communications, social media, digital marketing, content or similar role.
• Experience creating and managing a marketing/content calendar across multiple channels.
• Demonstrable experience managing and growing social media channels, ideally including Facebook, Instagram, TikTok, YouTube and LinkedIn.
• Experience creating and managing email marketing campaigns and understanding campaign performance.
• Experience with CRM, email marketing platforms or marketing automation would be an advantage (Microsoft Dynamics a plus).
• A track record of improving engagement, audience growth and content quality for a consumer facing brand.
• Comfortable working with different teams and managing multiple projects at once.
• Strong copywriting and communication skills with good attention to detail.
• A good understanding of digital marketing performance and conversion.

Responsibilities

• Manage Certa's social media channels including Facebook, Instagram, TikTok, YouTube and LinkedIn.
• Create and manage a multi-channel marketing and content calendar.
• Create, co-ordinate and publish engaging content across our digital channels.
• Work with teams across the business to find stories, campaigns and content opportunities.
• Drive increased engagement, follower growth and the overall quality of our content.
• Keep up to date with new social media trends, formats and best practices.
• Plan, create and manage email marketing campaigns.
• Develop targeted campaigns to support customer acquisition, sales, retention and engagement.
• Monitor campaign results and continually look for ways to improve email engagement and conversion rates.
• Create automated customer journeys, connecting email marketing with our CRM and customer data.
• Help build customer funnels and automated communications that support online sales, from initial engagement through to conversion and repeat purchase.
• Use segmentation, personalisation and testing to make our communications more relevant and effective.
• Develop customer onboarding flows to keep customers engaged and to support cross sales.
• Help manage Certa's internal communications and employee engagement activity.
• Create clear, engaging content for internal channels.
• Work with teams across the business to turn information and updates into effective communications.
• Work closely with Marketing and sales teams as well as relevant agencies to coordinate campaigns across different channels.
• Use data and analytics to understand what's working and identify opportunities to improve.
• Bring new ideas for content, campaigns and digital customer journeys.

Skills

Social Media

Content Marketing

Email Marketing

CRM

Analytics

Job description

Certa Ireland is seeking a Digital Communications Executive to lead our social media, email marketing, CRM communications, and content strategy. Reporting to the E-commerce Manager, you will craft engaging content and campaigns that connect with customers and employees while collaborating with Marketing, Sales, HR, IT and Operations to align with growth priorities.

You will drive brand storytelling across multiple channels, develop automated journeys, optimise on-site and email performance, and