Customer Category Manager - Ireland

Tropicana Brands Group; Leinster; On-site; EUR 70,000 - 90,000; Full time

Job summary

Tropicana Brands Group in Ireland is seeking a Customer Category Manager to lead category growth across Irish retailers. You will leverage data and shopper insights to shape ranging, merchandising and promotional plans with key customers, becoming the voice of the category.

This role requires strong analytical skills, experience in FMCG category management, and proven ability to translate insights into actionable recommendations.

Qualifications

• Experience in FMCG Category Management or similar commercial role in the Irish market.
• Strong analytical capabilities using market and shopper data to support decision-making.
• Proven ability to translate insights into actionable recommendations that drive commercial performance.
• Excellent presentation, storytelling, and influencing capabilities.

Responsibilities

• Build and develop strategic category relationships across all Irish customers, including Multiples, Wholesale Cash & Carry, Managed Convenience, and AFH accounts.
• Act as the primary category contact for customers, providing expert recommendations on ranging, assortment, merchandising, and category growth opportunities.
• Establish credibility as a trusted advisor and category expert within customer organizations.
• Lead customer range reviews from insight generation through to implementation.
• Influence customer ranging decisions using data-driven category recommendations.
• Coordinate cross-functional teams to deliver range review action plans and track progress against objectives.
• Drive best-in-class execution of the Picture of Success framework, including promotional effectiveness and share of shelf.
• Work closely with Sales, Marketing, Revenue Growth Management, Supply Chain, and Commercial teams to deliver customer plans.

Skills

Category management

Customer management

Data analysis

Stakeholder management

Presentation skills

Cross-functional collaboration

Commercial acumen

Customer focus

Tools

NielsenIQ

Circana

Kantar

Job description

At #TropicanaBrandsGroup we are passionate about nourishing & delighting our consumers, one sip at a time

The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset!

Do you want to lead a distinctive challenger brand through an exciting transformation that will reshape how both the brand and the category are perceived?

We are looking for a commercially minded and customer-centric Customer Category Manager to build and strengthen our external category partnerships across our Irish business.

Purpose of the role:

This role will serve as the voice of the category and the customer, delivering a true category-led approach that helps our retail partners win while driving sustainable growth for the business. You will become the trusted category expert for Juice and Smoothie categories, leveraging data, insights, and market trends to shape ranging, merchandising, and promotional decisions with key customers.

The successful candidate will be a strong relationship builder, capable of translating complex data into compelling stories and actionable recommendations that create win-win growth opportunities for both customers and the business.

Your Next Pour: The Opportunity

Customer Category Management

• Build and develop strategic category relationships across all Irish customers, including Multiples, Wholesale Cash & Carry, Managed Convenience, and AFH accounts.
• Act as the primary category contact for customers, providing expert recommendations on ranging, assortment, merchandising, and category growth opportunities.
• Establish credibility as a trusted advisor and category expert within customer organizations.

Category Strategy & Insights

• Develop a deep understanding of customer strategies, shopper needs, and market dynamics.
• Leverage category, consumer, shopper, and market insights to identify growth opportunities and influence customer decision-making.
• Transform data into actionable recommendations that drive category performance and mutual business growth.
• Act as the voice of the category and trade internally, sharing customer learnings and market intelligence across the organization.

Range Reviews & Distribution

• Lead customer range reviews from insight generation through to implementation.
• Influence customer ranging decisions using data-driven category recommendations.
• Coordinate cross-functional teams to deliver range review action plans and track progress against objectives.
• Support distribution growth initiatives across priority categories and customers.

Picture of Success Execution

• Drive best-in-class execution of the Picture of Success framework, including:
• Promotional effectiveness
• Monitor and improve share of shelf across key customers.
• Ensure category recommendations are effectively translated into in-store execution.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Revenue Growth Management, Supply Chain, and Commercial teams to deliver customer plans.
• Influence stakeholders across a matrix organization to ensure alignment and successful execution.

The Perfect Blend: Experience

• Experience of FMCG Category Management, Customer Category Management, Category Development, or a similar commercial role within the Irish Market Landscape
• Strong analytical capabilities with experience using market and shopper data to support decision-making.
• Experience working with category and market data platforms such as NielsenIQ, Circana, and/or Kantar.
• Proven ability to translate insights into actionable recommendations that drive commercial performance.
• Strong relationship-building and stakeholder management skills.
• Excellent presentation, storytelling, and influencing capabilities.
• Demonstrated ability to work effectively across cross-functional teams.
• High levels of commercial acumen and customer focus.

If you're looking for a role where you can make a genuine difference, grow your career and help shape the future of the leading juice brands, we'd love to hear from you.